TV must focus on unifying broadcast & unicast biz models
The TV industry must focus on the unification of two distinct content business models – broadcast and unicast – to capture the shifting ad dollar,...
Tagged: ad media
Xaxis APAC executes first buy through comScore-The Trade Desk platform
Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration allows media buyers...
H.I.G. Growth Partners Announces a Strategic Growth Investment in Industry-Leading Mobile Programmatic Advertising Platform
BOSTON – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity firm with $19 billion of...
Header Bidding – Another Nail in the Second-Price Coffin
With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus’ SVP of publisher strategy, Tom Shields, outlines his thoughts...
Apple’s Mobile Ad Blocking Raises More Questions Than Answers
As if the next version of Apple’s iOS (iOS 9) isn’t enough to set tongues to wagging, maybe the loudest squawks are about a new...
Ad Blocker With A Heart Of Gold? Developer Yanks Top-Ranked ‘Peace’ From App Store
AdExchanger | Citing a guilty conscience, the developer behind the ad blocking app that shot to the top of the iOS 9 charts has pulled...
Top iOS9 Ad Blocker Is Pulled From Apple App Store — by Its Regretful Creator
The battle between advertising and ad blocking has been oversimplified. It’s become a conflict over whether ads are good or not. And on Friday a...
Adbrain Announces New Commercial Headquarters in San Francisco and Appointment of COO/CFO
JOHN GROBSTEIN TO RUN GLOBAL OPERATIONS AT LEADING CROSS-DEVICE SOLUTION PROVIDER SAN FRANCISCO – Adbrain, a global provider of intelligent cross-device technology solutions, announces the...
Dreamforce: Taking Stock Of Salesforce’s Integration Into Ad Tech
AdExchanger | The marketing clouds were heavy with ad tech this week. On Wednesday, Adobe uncorked its self-serve programmatic platform. On Thursday, MediaMath and Oracle...
The Countdown Begins: Rubicon Survey Shows Holiday Shopping Season Has Already Begun
Hey, don’t kill the messenger. This is just something that retail marketers need to know. It doesn’t take too long after the kids go back...
Acxiom Links Consumer Data Across Devices and Stores for Kellogg’s and Others
The marketing-data giant Acxiom said today that a new system from its LiveRamp subsidiary will let advertisers continuously track, target and measure the same consumer...
We Want Your Input! Equinix Clean Inventory Ecosystem Survey
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers’ perceptions of ad fraud in different markets. The research aims to investigate the perceived...
For Publishers, Ad Blocking Is Painful But Don’t Call It An Apocalypse
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin,...
MediaMath Shuts Down PLYMedia; Ad Blocker Optimism
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Shuts Down PLYMedia MediaMath appears to have cancelled buying privileges for...
AOL to Deepen Its Programmatic Leadership with Agreement to Acquire Millennial Media
ONE by AOL Will be the Largest Open and Mobile-First Programmatic Platform in Market AOL’s Suite of Publisher Offerings Will be Enhanced with a Leading...
Australia one of the leading mobile app advtg markets globally
The number of mobile app installs shows a 346 per cent increase globally in the second quarter. The advertising spend by mobile app developers worldwide...
