Pre-Game Winner: Wix Has the Most-Seen Super Bowl Campaign Before the Game
Wix.com has won the run-up to the Super Bowl by one measure, at least: the accumulation of views for its Super Bowl campaign. Its “Disruptive...
Tagged: ad media
RBC Capital Markets: Long Live Ad Tech (But Only The Differentiated Companies)
AdExchanger | Andrew Bruckner, VP of equity research at RBC Capital Markets, will share the Wall Street POV on programmatic at Programmatic IO on April...
AdTheorent® Integrates with Commerce Signals to Leverage Purchase Insights
Integration enables AdTheorent to optimize campaigns based on purchase data, measure online and in-store sales lift and glean audience insights to inform future campaigns NEW...
Rubicon Project Deepens Product Leadership Bench with Addition of Mobile and Messaging Veteran to Lead Mobile App Monetization
Bill Wolfe Named Vice President of Product Management for Mobile Apps LOS ANGELES – Rubicon Project (NYSE: RUBI), which operates one of the largest advertising...
Podcast: Sourcepoint CEO Ben Barokas Looks Beyond Ad Blocking To Paywalls
AdExchanger | Welcome to episode No. 12 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Sourcepoint, run by former Google and AdMeld exec...
It’s Pin A Long Time Comin’: Pinterest Adds Search Advertising
AdExchanger | Pinterest introduced its first search ad offering Wednesday, almost seven years after the company launched. “Now we believe we’re at a place where...
How publishers manage header bidding: Server-to-server vs. browser-based wrappers
by John Donahue, Chief Product Officer, Sonobi For an imperfect technology, header bidding had a big year in 2016. Over 40 percent of the comScore...
Snapchat Launches Ad Tech Platform 2.0 Inspired by Facebook’s Model
Snapchat is launching its ad platform 2.0, and it’s borrowing Facebook’s strategy to catch up to its rival as quickly as possible. On Tuesday, the...
After The Gannett Spinoff, Tegna Builds Up Its Addressable TV Ads Business
AdExchanger | After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused...
Where Do The Upfronts Stand In The Coming Era Of Audience-Based Buying?
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jay Prasad,...
Top Ranked Intimate Brands Continued to Outperform S&P and Fortune 500 Indices in Revenue and Profit Over Past 10 Years, According to MBLM’s Brand Intimacy 2017 Report
Apple Ranked Most Intimate Brand, Followed by Disney and Amazon Escapist Brands Performed Well Due to Melancholy Mood NEW YORK — The top ranked intimate...
Forrester Foresees A Programmatic Reckoning Amid Ad Quality Push
AdExchanger | Advertisers will focus less on quantity and more on quality over the next five years. That shift in how they spend their marketing...
Tapad Partners with WideOrbit to Offer Programmatic TV Inventory
Tapad Expands Linear TV Analytics Solution, Enabling Optimal Reach and Frequency Across TV and Digital Platforms NEW YORK – Tapad has partnered with WideOrbit, the...
What Google’s Removal Of Third-Party Pixels On YouTube Means For Marketers
AdExchanger | As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms....
Stopping The Next Methbot Requires New Rules For Fighting Fraud
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Podcast: For Drawbridge’s Kamakshi Sivaramakrishnan, It’s Not Only About The Ads
AdExchanger | Welcome to episode No. 11 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The number of independent cross-device measurement firms continues...
