AdExchanger | Private marketplaces (PMP) might be great for quality assurance and brand specificities, but sometimes sacrifice scale and audience discovery. Also, they’re tough to...
Award-winning video insights product now analyzes content performance and audience engagement through large ecosystem of video players London, UK – Ooyala, a Telstra subsidiary and...
Globally, 31 per cent of internet users say they find new brands or products from ads they’ve seen online, making this the fourth most important...
AdExchanger | MoPub is Twitter’s secret weapon – secret because the mobile exchange rarely comes up during Twitter’s quarterly earnings calls. On Friday, MoPub introduced native...
London – eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black Friday...
AdExchanger | If you’ve been to a movie recently, you’ve likely seen a pre-show advertising program called FirstLook. While you probably don’t think of it...
LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, today announced it has been recognized by Advertising Age as one...
New video campaign performance metrics increase campaign performance by 650% and prompt brands to look beyond the video view and CTR to define video advertising...
AdExchanger | LiveRail and AppNexus removing resellers from their respective platforms last week were two more nails in the ad network coffin. If any publishers...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 14/11/2015
Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s...
On Black Friday, 32 percent of eCommerce transactions occurred on a mobile device Bounceback Tuesday sees a major spike in online sales for key retail...
AdExchanger | If someone asked you to rattle off the big buzzwords in media, it’s a pretty good bet mobile, native ads and programmatic would be...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/11/2015
“360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising? Facebook is starting to test 360-degree video ads with a handful...
Capital and acquisition to expand Swrve’s leadership in the mobile marketing engagement space San Francisco, CA – Swrve, a leader in the mobile marketing engagement space,...
AdExchanger | Health care and pharma brands spend north of $3 billion each year on TV ads, according to Kantar Media, but oftentimes the trade-off...
AdExchanger | Since the beginning of the year, the Financial Times has been selling time-based ads, where the advertiser pays only for ads that have...
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