Facebook Brings Branded Video Ads To Audience Network
AdExchanger | In a significant expansion of its video ad offering, Facebook will bring video ad formats to its Instant Articles platform and to the...
Tagged: ad media
76ers sell the first NBA ad on players’ jerseys to StubHub
StubHub is the first brand to advertise on NBA jerseys. The Philadelphia 76ers announced today it will be the first team to take advantage of...
StrikeAd by Sizmek Releases Peer39 for Global Mobile Ad Buyers and Sellers
Integration of Sizmek products facilitates brand safety, contextual targeting and eradicates waste, ad fraud London, UK – Sizmek (NASDAQ: SZMK), the open ad management company for...
Google’s Getting Ready To Counter The Ad Blockers – But There Are A Few Stumbling Blocks
AdExchanger | To know your enemy, you must become your enemy. That could be one way to view Google’s rumored entrance into the world of...
Sovrn Releases SSL Advertising Solutions
Easy end-to-end encryption for publishers and advertising buyers BOULDER, Colo. – Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has...
Activision Blizzard Courts Ad Dollars As It Builds Its E-Sports Empire
AdExchanger | Activision Blizzard, the gaming and interactive entertainment brand behind the “Call of Duty” franchise, and which acquired Major League Gaming (MLG.tv) for $46...
Video Advertising Executives View Programmatic Growth Inevitable Across Western Europe and US
New research from MTM and Ooyala highlights barriers, enablers and state of adoption for programmatic video advertising across Europe and U.S. LONDON, UK. – New...
Is There A Conflict Of Interest Haunting Ghostery’s Business Model?
AdExchanger | Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an...
Infogroup Media Solutions and Lotame Partnership Delivers High-Quality Data to Target Niche Audiences
Dual Solution Brings Increased Precision and Accuracy to Online Targeting NEW YORK, NY – Lotame, the universal cross-device data management platform humanizing the consumer decision...
Amazon takes on YouTube with new video service
Amazon has launched an enhancement to Amazon Video by launching Amazon Video Direct (AVD), which will allow people to upload videos for Amazon customers, including...
A Journey Through the Programmatic Supply Chain: Why You Should Focus on Trust & Value
Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire speak with Daniel Spears (pictured below), programmatic director,...
Adblock Plus Passes 100M Users; Digital Video Measurement May Not Be Strict Enough
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Fence Adblock Plus (ABP) surpassed 100 million users, cementing its position as...
TubeMogul Accelerates Non-Desktop Video Ad Revenue
AdExchanger | Advertisers are spending less on desktop pre-roll and shifting more dollars into cross-screen formats, if video ad platform TubeMogul’s first-quarter results are an...
Flattr & Adblock Plus Collaborate to Fix 27-Year-Old Flaw in World Wide Web
Launch ‘Flattr Plus’ to restore the Internet’s original payments capability Flattr, the content-funding tool that already paid 30,000 creators since 2010, and Adblock Plus, the...
Facebook Instant Articles: A Trojan Horse For Audience Network
AdExchanger | The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the...
Visible Measures Offers the Industry’s First 100% Fraud-Free Solution for Video Advertisers
Video Analytics & Advertising Technology Provider Guarantees Solution to Unburden Advertisers from Industry-Wide Ad Fraud Issue BOSTON – Visible Measures, the leader in content advertising...
