Healthy growth expected for global ad market
Beijing – China’s advertising market shows signs of slowing after years of stellar growth, but Carat remains optimistic about the global ad market. Source: Marketing...
Tagged: ad combination
How Publishers Define Native
For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience. Via digiday,com
What Digital Ad Sellers Make
For all the talk of machines, sellers of digital media take home a median compensation of $175,000, according to a SellerCrowd-Digiday survey. Via digiday,com
IAB UK: Could ‘Pseudonymous Data’ be the Compromise Where the Privacy Battle is Settled?
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals: what you need to know...
Tablet ad CTRs massively outperform smartphones, except in retail and dating
This is important for marketers, as the report also shows that clickthrough rates (CTR) for tablets are far higher than on smartphones in both direct...
Imagining a World Without Cookies
The use of third-party cookies is under threat. If restricted, the digital ad world wouldn’t collapse, but it would be very different. Via digiday,com
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-02-06)
Olympics to give Procter & Gamble $500M boost: http://t.co/nv4GlMh1 # What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff: http://t.co/EhC86Cud # Pinterest Rivals Twitter in...
Adform Launches Its DSP Soluti…
Adform Launches Its DSP Solution In Europe; Tight Integration With Existing Ad Server Seen As Key Differentiator: http://t.co/f0xau71p
Great Google Analytics real li…
Great Google Analytics real life check-out video ad: http://t.co/LvQF48ej
The Weekly Digtal Marketing Update @ Copenhagen INK (2011-10-17)
Google enhances ad options with Circulars: http://t.co/Nu8hlcwO # Mars, Kraft, and Other CPG Brands Dominate Social Ads: http://t.co/1GQnqq06 # Facebook's iPad App Finally Arrives [PICS]:...
Mars, Kraft, and Other CPG Bra…
Mars, Kraft, and Other CPG Brands Dominate Social Ads: http://t.co/1GQnqq06
Pretty cool ads – full-screen …
Pretty cool ads – full-screen advertising @ WeTransfer: http://t.co/74cYKD9h
CPG Marketers Spending Big on …
CPG Marketers Spending Big on ‘Social Ads’ That Drive Traffic to Facebook: http://t.co/QXgLbola
