Groupon, Daily Deal Sites Evolving Beyond Email Marketing
The meteoric rise of daily deal sites like Groupon was almost as captivating to follow in the press as their precipitous fall. But according to...
Tagged: ad combination
Mashable’s Bet on Real-Time Marketing
Mashable wants to help brands create and distribute ads in real time. Via digiday,com
Nivea Charges Phones With Solar Power
The skincare brand created cool solar-powered print ads to charge people’s phones on the beach. Via digiday,com
YouTube Touts Surge in Mobile Ad Sales
Google is gushing about its mobile ad sales. You would be too if yours tripled in only six months. YouTube Vice President of Sales Lucas...
Swiffer Swiftly Apologizes for Bad Ad
Swiffer made a seriously bad judgement call with its use of iconic feminist image in mop ad, but the brand is apologizing and cleaning up...
Tencent Launches Tango DSP
China’s largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Source: ClickZ...
Mobile Advertising About to Get an Earful from Apple
As speculation mounts that Apple will unveil its rumored “iRadio” streaming music platform at WWDC next week, Apple is reportedly redirecting its advertising strategy to...
Tumblr Rolls Out Sponsored Posts
Tumblr introduced its native ad unit. Will brands and agencies be sold? Via digiday,com
Viacom Accused of Allegedly Spamming Mobile Users
According to published reports Tuesday, Viacom may be threatened with a potential class-action lawsuit stemming from claims that the global mass media company sent unwanted...
‘How much Longer Can Ad Spend Go On Supporting Criminality?’, by Duncan Trigg, CEO, Project Sunblock
The internet is awash with websites containing all sorts of illegal content. From movies to software, there are any number of sites giving away premium...
Digiday’s Best of The Week
Pitchfork’s content bet, PR stereotypes, and out-of-home programmatic ads were among the top stories on Digiday this week. Via digiday,com
Banners Are the Worst Advertising: Invisible
The banner ad apologists are fighting a losing battle, argues AdContrarian Bob Hoffman. Via digiday,com
Don’t be a mobile privacy creep. Eight top tips for marketers
1. Take consumer mobile privacy concerns seriously Security and safety are key concerns for consumers, especially around mobile commerce. Last year’s Webcredible study found that...
New Report Highlights Emerging Trends in Mobile Advertising
xAd is touting the release of its latest quarterly report, Mobile-Location Insights Q1 2013. In the new report, the mobile ad targeting experts probe mobile...
Confessions of a Newspaper Ad Exec
Arrogance has put newspaper operations in a “death spiral,” according to a recently departed exec. Via digiday,com
#TraderTalkTV: Adfonic CTO Wes Biggs Explains the Mechanics of Data-Driven Buying On Mobile
In this week’s #TraderTalkTV, Adfonic CTO Wes Biggs explains the mechanics of the Adfonic ad platform, and the specifics on how they execute real-time bidding...
