Tablets are “Awareness Machines”New study shows tablets best for video ad recall
Video ads are proving to be an increasingly effective means of communicating with consumers. However, with consumers now able to view video on smartphones, tablets,...
Tagged: ad combination
‘Marketers Must Measure Their Data Footprint’, by Pierre Naggar, MD EU, TURN
Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the...
ActionX and Branding Brand Announce Mobile Commerce Partnership
NEW YORK – ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, announced a partnership with Branding Brand, the...
Twitter’s Overlooked Data Business Could Grow As Retailers Mine Chatter
When thinking about Twitter’s future, almost all the focus is on advertising. After all, 85% of its sales came from ads in the second quarter....
U.S. User Growth Slowing, Twitter Faces Tougher Slog In International Ad Markets
One thing we learned about Twitter this week: its user base is very international and growing more so by the day. That’s not an inherent...
Mobile advertising to grow 7x fasterthan desktop internet ads
Mobile advertising is definitely on a growth spurt these days. According to Publicis-owned ad agency ZenithOptimedia, global advertising will grow at a respectable rate of...
IBM Buys Mobile Messenger Xtify To Connect Commerce And Ads
IBM is continuing to sharpen its focus on building its enterprise-based approach to mobile commerce and advertising with the acquisition of Xtify, a company that...
The Big Reveal: Twitter’s Ad Business Grows, But So Do Losses
Twitter has lifted the veil on its financials, revealing that its ad revenue is growing robustly, but that it remains a way off from profitability....
Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too....
The Next Era In Media: Getting Personal
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller...
The Public Ad Network; Programmatic Demographics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Public Ad Network A source tells TechCrunch’s John Constine that former Blue Lithium...
Facebook, Cisco Target Local Business With Wifi Check-Ins
Facebook wants more people to offer up physical location data at small local businesses. The lure is free wifi through its partner, Cisco. Following a...
ATS Paris To Take Place On November 14 – Tickets Now On Sale!
This will be our third ATS Paris, as we look to focus again on one of Europe’s biggest and most innovative digital advertising markets. The...
Ad Blitz Begins for Online Poker: Win Real Money in Your Underwear?
One company has had the digital table to itself since Nevada legalized online poker for real money this year: Station Casinos, which introduced its Ultimate...
Take Two: Facebook Takes Another Look At Its Mobile Ad Network
Facebook is once again experimenting with a mobile ad network that would place ads on non-Facebook mobile apps and sites based on the social network’s...
Hearst’s Dr. Oz Magazine Takes Shape as ‘The Good Life,’ Pitches Buyers
Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine “The Good Life,” according to two people familiar with the matter. The title will...
