Sociomantic Expands CRM Strategy; Twitter Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sociomantic’s CRM Play Ecommerce retargeting firm Sociomantic is teaming up with Revenue Management Systems...
Tagged: ad combination
Here’s How Native Ads Will Scale
Though it may reign as the advertising industry’s favorite buzzword, so-called “native” advertising has yet to prove its ability to scale. But that may not...
Acxiom Announces $600 Million Refinancing
LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, announced a $600 million refinancing. “It’s a great time to be in...
Microsoft Taps ‘Super Bowl King’ Bryan Buckley For First Xbox One Ads
Here come the Xbox One ads. In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot...
Adiant Acquires Marchex Pay-Per-Click Site Specific Assets and IndustryBrains Brand
Creates Web’s Largest Ultra-Premium Content-Style Ad Platform NEW YORK – Adiant, owner of the largest content-style ad platform on the web, announced Adiant’s July acquisition of...
Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue
Instagram’s cautious roll-out of its in-stream ads is now underway. U.S. users who open the app in the coming week will see an “educational ad”...
BBC Global News, Latest Twitter Partner, Starts Series of Original In-Tweet Video Reports
BBC Global News has struck a deal to serve sponsored video clips inside paid tweets via Twitter’s growing Amplify program, according to the companies. BBC.com...
Attribution: How To Break The Holding Pattern
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is...
Purchase Data in The TV Buy; Search Tension
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Purchase Data In The TV Buy Simulmedia has added consumer purchase data from Nielsen...
David Granger on His Greatest Fear, Paying for Innovation and the Esquire Network So Far
David Granger, Ad Age’s 2013 Editor of the Year, has spent the last 16 years at the helm of Esquire magazine — a time of...
Microsoft Talks Ads; Real-Time Data Spews Forth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Talks Ads Microsoft delivered a Friday update on its latest advertising initiatives. The...
Could Amazon Be Getting Facebook Exchange Access, Too?
Amazon, the ever-silent commerce stalwart, may be next in line to join the Facebook Exchange party, according to AdExchanger sources. Today, Facebook finally granted (long-awaited?)...
ASME Releases Tighter Guidelines on Magazines’ Native Advertising
The American Society of Magazine Editors has updated its guidelines for editors and publishers to further address sponsored content and “native” advertising online. The update...
After a Long and Conspicuous Absence, Google Will Join the Facebook Exchange
After being absent for more than a year, Google will finally join the Facebook Exchange, Google said in a blog post on Friday. Google’s DoubleClick...
With Adap.tv, AOL Beats Google In Video Ads Served
AOL’s $405 million acquisition of video ad exchange Adap.tv has already begun to pay off, at least in bragging rights. In September, the same month...
ATS Paris Agenda Now Live — Get Your Tickets to the Biggest French Data-Driven Advertising Event
The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is...
