RelayRides Climbs App Store Charts With Install Ads
RelayRides knows that mobile devices are an essential channel for reaching new and current customers. The San Francisco-based car-sharing service lets private car owners rent...
Tagged: ad combination
Must Ad Tech Margins Fall? One Analyst Says No
The conventional wisdom on ad tech margins is that lucrative markups naturally compress over time due to a variety of factors, including competition for media...
Comcast-FreeWheel Deal Underscores Collision Of TV, Digital Video Interests
Comcast’s acquisition Thursday of video ad serving platform FreeWheel generated numerous questions, the most common being: What does this mean for the future of Pay...
#OPSPOV: Native, Ops and a Bridge Between Ad and Content Servers
No surprise that viewability was high on the minds of the revenue specialists that headed to New Orleans for the 32nd AdMonsters Publisher Forum, but...
Updated: As Twitter’s Ad Costs Fall, Declining User Growth Becomes A Bigger Concern
Twitter’s average cost per ad engagement decreased steadily over the past seven quarters, culminating in an 18% decrease in the quarter ended Dec. 21. While...
AdMonsters Meetup – SF
Event Type: Technical Forum Geographic area: US/North America Tuesday, March 25, 2014 Sub Headline: Drink, Mingle and Talk Cross-Channel Event promo: AdMonsters partners up with...
Fraud Is Easy; Triton Digital Gets Accreditation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Easy Fraud Fraud is a problem, but just how easy is it for someone...
As Mobile Ad Prices Rise, Some App Developers Shift To Ad Tech
What is the cost of acquiring a loyal app user? Based on the testimonial of various industry insiders, the price is rising so quickly ad...
Weather Company Previews Digital Redesign, More Reality TV at ‘Allfront’ Event
Celebrity meteorologists Sam Champion and Jim Cantore took the stage in front of a few hundred advertising executives in New York today, pitching a new...
Comcast Buying Freewheel; About Facebook Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Acquisition Over the weekend, Ryan Lawler said in TechCrunch that, according to his...
ChoiceStream CEO Discusses Pivot Decision And Its Embrace Of Programmatic Ads
One of the key strengths of a business is knowing when to pivot. For demand-side audience-targeting platform ChoiceStream, that involved switching from product recommendation software...
Have The Accuracy Rates Of Probabilistic Solutions Hit A Glass Ceiling?
Solutions that analyze various data points such as device types, location data from an ad request, operating systems and other data to evaluate matches between...
Conversant As Takeover Target; Millennial Expands Exchange
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Takeover Target An article in Bloomberg explores the possibilities that ad tech firm Conversant...
How Video Becomes the Champion of Mobile Revenue
Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory...
More Acquisition Buzz In Millennial Media’s Future
Millennial Media is at a crossroads. With a new CEO and recent acquisition, the Baltimore company has made several moves to strengthen its position in...
How WhatsApp Will Provide a Trove of New Data for Facebook
Facebook’s revenue streams, in part, are reliant on the massive storehouse of data it harvests on its users around the globe. But not WhatsApp, Facebook’s...
