Alliance Data Systems’ (ADS) intent to acquire Conversant (formerly ValueClick) for its Epsilon subsidiary might seem like a change in direction. R Ray Wang, principal analyst...
Last month, Slate served 100 million impressions of native ads in 30 days. For the coming fourth quarter, 15 native campaigns are in development. Some are...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 10/09/2014
Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday. The appointment marks...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sounding Out Video Spotify is about to sell its first video ads, including a...
This is the sixth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat,...
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best...
If cross-device tracking is a room, then Facebook and Google are the elephants – except Google is the only elephant that isn’t talking. Facebook hasn’t...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/09/2014
Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives...
It wouldn’t be the first summer weekend French agency holding company Publicis Groupe sent shock waves through the advertising ecosystem. Close to the anniversary of...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/08/2014
Two Wall Street Journal executives are leaving the company this month, including Chief Digital Sales Officer Brad Westbrook. In an email to Ad Age confirming...
Google and Amazon are going after each other. Google has ramped up commercial search and fulfillment, and Amazon is building a Google-like ecosystem around ads...
This is the fifth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Pinterest has the best data among the social platforms that have yet to embrace ads in a big way. It’s often said the company, like...
This is the fourth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 22/08/2014
Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral...
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