— Direct Integration with White Ops Technology Blocks Bots Before an Ad Is Served, Protecting Advertiser Budgets While Preventing the Growth of Criminal Activity –...
Megan Gilbert Joins FUSION From Studio@Gawker as Director of Branded Content for Lightworks FUSION (@FUSION) announced two strategic appointments to bolster its revenue operations....
AdExchanger | In a significant expansion of its video ad offering, Facebook will bring video ad formats to its Instant Articles platform and to the...
StubHub is the first brand to advertise on NBA jerseys. The Philadelphia 76ers announced today it will be the first team to take advantage of...
Integration of Sizmek products facilitates brand safety, contextual targeting and eradicates waste, ad fraud London, UK – Sizmek (NASDAQ: SZMK), the open ad management company for...
AdExchanger | To know your enemy, you must become your enemy. That could be one way to view Google’s rumored entrance into the world of...
Easy end-to-end encryption for publishers and advertising buyers BOULDER, Colo. – Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has...
AdExchanger | Activision Blizzard, the gaming and interactive entertainment brand behind the “Call of Duty” franchise, and which acquired Major League Gaming (MLG.tv) for $46...
New research from MTM and Ooyala highlights barriers, enablers and state of adoption for programmatic video advertising across Europe and U.S. LONDON, UK. – New...
AdExchanger | Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an...
Dual Solution Brings Increased Precision and Accuracy to Online Targeting NEW YORK, NY – Lotame, the universal cross-device data management platform humanizing the consumer decision...
Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire speak with Daniel Spears (pictured below), programmatic director,...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Fence Adblock Plus (ABP) surpassed 100 million users, cementing its position as...
Launch ‘Flattr Plus’ to restore the Internet’s original payments capability Flattr, the content-funding tool that already paid 30,000 creators since 2010, and Adblock Plus, the...
AdExchanger | The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the...
Video Analytics & Advertising Technology Provider Guarantees Solution to Unburden Advertisers from Industry-Wide Ad Fraud Issue BOSTON – Visible Measures, the leader in content advertising...
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