Adelphic Appoints Jacqueline Berg as General Manager of the Americas
Former Apple and Google veteran to drive sales and revenue development in region WALTHAM, Mass. – Adelphic, the leading mobile and cross-channel demand side platform (DSP),...
Tagged: ad combination
Digital Ad Execs: Four Ways Brexit Will Affect The Industry
AdExchanger | Britain is leaving the European Union. Though the process will take up to two years, the news sent agency stocks tumbling. What everyone...
Germany’s Axel Springer Wins Partial Court Victory Against Adblock Plus
AdExchanger | After a string of court losses, Axel Springer finally landed a blow on Eyeo’s Adblock Plus (ABP). On Friday, a German court granted...
Sir Martin Sorrell: Brexit Will Hurt WPP And Deter Deal Activity
AdExchanger | Hours after the United Kingdom voted to quit the European Union, its most prominent ad industry employee is feeling… well, in his own...
How The Industry Can Make Advertising Faster – Now
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker,...
Comic: Automating the Chop Shop
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
InMobi Fined $950K By FTC For COPPA Violation; AmEx Unveils Facebook Messenger Bot
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Caught Me, COPPA The FTC levied a $950,000 fine against InMobi, a mobile...
HIRO Announces New Innovative Programmatic Ad Filtering Solution
Using State-of-the-Art Technology, HIRO’s Ad Filtering Solution Combats Malvertising By Cleaning Publishers Programmatic Ad Channels in Real Time TEL AVIV – HIRO Media, a leading programmatic video...
Mobile Ad Network InMobi Settles FTC Allegations of Rampant Tracking Without Permission
The mobile advertising firm InMobi has agreed to pay the Federal Trade Commission $950,000 to settle allegations that it tracked hundreds of millions of consumers’...
Facebook Announces New Products At Cannes; GroupM Lowers Its Ad Growth Project For The UK
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Cannes-Do Surprise! Facebook announced some new products at the Cannes Lions advertising festival....
OpenX Boosts Demand Side Expertise with Hire of Former Yahoo! Mobile Specialist
Innovative programmatic technology company aims to increase its dominance in the European demand landscape by bolstering UK capabilities LONDON, UK – OpenX, a leader in...
Adslot Launch Major Platform Enhancement – ‘Custom Products’
MELBOURNE, Australia – Adslot, the market leader in Automated Guaranteed media trading technology, is proud to announce the recent launch of “Custom Products”, a major...
Ruler Analytics Re-Provides What Google Analytics Won’t
Ruler Analytics, the visitor level marketing analytics and call tracking provider, has launched Ruler Re-Provided to bring back the keywords marketers can’t get elsewhere. The...
ICYMI: The end of the world, brought to you by the ANA
It’s the weekend, again, people. Enjoy it while you can. But before you head out for an afternoon of revelry, sit back and enjoy some...
Tesco Mobile Is Banking You’ll Look At Ads On Your Lock Screen For A Discount On Your Bill
AdExchanger | The current state of the advertising value exchange often leaves a little something to be desired, which sometimes leads to ad blocking and...
Elasticiti Announces New Analytics Solutions for Media Companies
Solutions are designed to help data-driven departments answer their most pressing business questions and accelerate their analytics roadmaps by providing technical skills on an as-needed basis...
