Imgur’s Quest To Create Upvoted Ads
AdExchanger | For most of Imgur’s history, the bootstrapped company sold ads programmatically. And with 150 million unique visitors and 6 billion page views globally,...
Tagged: ad combination
New York Times Seeks Dismissal of Lawsuit Alleging Discrimination in Ad Sales Department
In late April, two New York Times advertising department employees filed a lawsuit against The New York Times, CEO Mark Thompson, and chief revenue officer...
Teads Raises $47M To Push Outstream Video Formats In Asia
AdExchanger | French video supply-side platform Teads has raised 43 million euros in debt financing – about $48 million – to continue pushing its outstream...
No Winners In Battle Between Ad Blockers and Those Trying To Circumvent Them
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Video Poised To Become Leading Digital Ad Unit As The US Shifts To 5G
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeff Minsky,...
Corona Labs by Perk Adds New Monetization and Attribution Plugins from ironSource, KIDOZ, Kochava, and More to Corona Marketplace
AUSTIN, Texas & PALO ALTO, Calif. – Corona Labs by Perk Inc. (TSX:PER), the leader in 2D mobile game and app development, today announces new...
AOL’s Tim Armstrong on What Yahoo-Verizon Deal Means for Ad World
Continue reading at AdAge.com Via AdAge
GroupM Taps John Montgomery For New Global Brand Safety Role
AdExchanger | WPP’s GroupM upended the industry’s mutual viewability standard back in 2014, when it promised to buy only 100% in-view ads for clients. Now...
Fiksu Is Carving Itself Up Into Four Separate Companies So People Can Figure Out What The Heck They Do
AdExchanger | It’s been a bumpy road for Fiksu – from app marketplace rock star to ad tech cautionary tale – but now comes the next chapter....
LKQD Opens Flash-HTML5 Fusion Video Ad Technology to All Premium Publishers
Company Extends Ad Platform Offering with Hybrid Video Solution Foothill Ranch, CA – Likqid Media, Inc. has announced that LKQD FUSION technology is now available...
The Financial Times Decides to Get Creative With Ad-Blocker Blocking
The Financial Times is certainly not the first media company to test out approaches to combating the rise of ad-blocking technology, but its new approach...
ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group
Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS – ClickDealer and MobAir announced the formation of Global Digital...
Brands Able to Target Valuable Home Buyer Audience Through New eBay Product
New insights and ‘Advanced Targeting’ tool allows predictive targeting of lucrative market, as eBay reveals shift in shopping mind-set London: eBay Advertising has revealed that...
What Can Ad Agencies Learn From The Software Industry?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Is ad fraud the 21st century drug trade?
The Senators are concerned that ad fraud, which is estimated to be costing advertisers billions annually, could eventually lead companies to pass the costs of...
Google’s Programmatic Video Biz Is Growing Like A Weed
AdExchanger | Google’s programmatic video revenues are growing fast, thanks in part to its decision to turn on exchange-based monetization of YouTube’s TrueView ad formats....
