AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech
Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting that app marketers will lose...
Tagged: ad combination
Mobile Data Marketplace Creates Direct Path From App to Dollars
Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more...
Standards Won’t Bust Ad Fraud
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Collective Rebrands Ad Network Division as Compass | by Collective
Now Powered by Visto™ Ad Hub, Collective Diversifies Solutions to Provide Unparalleled Programmatic Media Trading Technology and Services to Agencies and Advertisers, Names Kerry Bianchi...
White Ops Raised $20M; AOL Doesn’t Want To Be A Walled Garden
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In The White White Ops closed a $20 million Series B round yesterday with...
European Companies Need a Multi-Screen Video Strategy to Reach Global Audiences, According to New Report from YuMe
Paper released in collaboration with dmexco & IAB highlights key strategies to reach global liquid audiences across screens and platforms Cologne, Germany – YuMe, Inc.,...
Fyber Expands Video SSP with Fyber Deals Library
New Feature Allows Premium Publishers to Increase Revenue by Improving Workflow Efficiency and Enhancing Inventory Value Berlin, Germany – Fyber GmbH (Fyber), an independent advertising...
Why Vox Cares About Making Ads On Its Sites Perform Better
AdExchanger | Let’s be honest: A/B testing is boring, but what about A/B testing on steroids? Vox is juicing up its testing with “creative intelligence”...
Glispa’s Stack Was Missing Programmatic, So It Snapped Up Mobile Native Ad Exchange Avocarrot
AdExchanger | Glispa keeps scooping up companies. On Tuesday, the Berlin-based mobile ad platform plunked down an undisclosed sum to buy native mobile ad exchange...
Adblock Plus Shifts Into Ad Tech With SSP Product Offer
AdExchanger | German-based Adblock Plus (ABP) today debuted its beta supply-side platform (SSP) offering, called the Acceptable Ads Platform. It marks the company’s first move...
Ogury Raises $15 Million In Series B Funding Led by Idinvest Partners
Funding to support international growth, product development and talent acquisition Ogury, the factual mobile data specialist, has raised $15 million in a Series B funding...
Venmo Strives to Maintain Market Share by Putting Ponies in New Ads
“This is our opportunity to drive awareness and to showcase our personality,” said Kasia Leyden, who joined Venmo a year ago as marketing director. “It...
Carat: Digital Grows, But TV Sees A Resurgence
AdExchanger | The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch...
Trolli Partners with AdTheorent and Celtra to Deliver High-Impact, Brand Consistent Digital Advertising Campaign for Sour Brite Brand
Campaign delivers on Promise of “Cross-Screen” Through AdTheorent’s Cross- Environment Map and Celtra’s Universal Expandable Flex Format Ad Unit AdTheorent, Inc., a technology company whose data-driven...
Fusion Builds Out Sales Org Separate From Univision
AdExchanger | When Jason Wagenheim joined Fusion in May as its head of revenue, the Univision-owned pub was regrouping after a tumultuous year. ABC had...
Snapchat Set to Generate $1 Billion in Revenue Yearly By 2017
According to freshly published industry projections, Snapchat is poised to rocket to new ad revenue heights. “Snapchat’s messages may disappear, but the company’s advertising dollars...
