Brands use #FirstDayofSchool on Twitter to celebrate the dreaded day
It’s not only the first day of school for students, but apparently for brands too. Companies wasted no time attaching themselves to #firstdayofschool, an unofficial...
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Kashmi goes the social path for bill-splitting between friends
Settling bills between friends seems to be enough of a problem that many startups have tried to tackle the issue, and even the banks are...
A War For Digital Privacy Is Raging But Gaps In Knowledge Remain
AdExchanger | Technology is advancing so rapidly that industries have little time to update their privacy policies to comply with social norms, regulations and legislation,...
Yahoo To Acquire Social Commerce Powerhouse Polyvore
AdExchanger | First Facebook bought TheFind. Then Twitter grabbed TellApart. Now Yahoo wants a piece of the ecommerce pie. The company revealed late Friday its...
Facebook has built an Internet-beaming drone because it’s running out of people
Mark Zuckerberg’s plan for world domination is a step closer. Facebook took the wraps off a massive drone yesterday, which is a key component to...
As Univision Begins An 18-Month Partnership With Snapchat, Will The Platform Prove Its Value?
AdExchanger | When Univision embarks on an 18-month partnership with Snapchat, it will be the latest test for the nascent social platform to prove its...
Centro Buys GraphScience; Amazon Web Services Grows
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Centro Buys Social Centro snapped up GraphScience for an undisclosed sum in...
‘Mavens’ Paving The Way As Yahoo Grows Revenue 15%
AdExchanger | A year after Yahoo’s disastrous Q2, the company reported year over year revenue growth of 15%, or $159 million, its best in nearly...
Site Redesigns Feed Native Opportunities
AdExchanger | The IAB’s native advertising working group is building out recommendations that specifically address the promulgation of feeds. The group, which developed the OpenRTB...
Brands Join the Gay-Marriage Celebration in Social Media
In the wake of the Supreme Court’s 5-4 decision that guarantees a nation-wide right to same-sex marriage, social media erupted in celebration. And a number...
After Divorce From Twitter, Datasift Bounces Back With Facebook
Datasift’s hookup with Facebook is gaining steam. It’s a good thing for the social media data provider, which got cut off from Twitter’s firehose in...
Madison Logic Announces #MyIntent Social Platform at BMA15
Content From B2B Marketing Leaders Underscores Madison Logic’s New “Activate With Intent” Branding NEW YORK, NY – Madison Logic, the leading global provider of intent-activated...
10 conversion blunders and how to avoid them
You’re probably a great decision maker when it comes to navigating life, going with your “gut” instincts and creating serendipitous moments. But, If you’ve been...
Malaysia unveils social enterprise blueprint
Malaysian Prime Minister Najib Razak has launched the Malaysian Social Enterprise Blueprint 2015-2018, a three-year strategic roadmap for developing a social enterprise ecosystem. Via DNA
Twitter Taking a Different Approach to Advertising on Vine and Periscope
Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product. Neither video platform...
PureWow Matches Content With Audiences Using KeyWee
Publishers like PureWow seeking audience development have a few usual suspects to drive traffic to sites. There’s Outbrain and Taboola, social amplification and syndication or...
