Retailers Banking on The Power of Mobile for 2013 Holiday Season
Baynote published on Thursday the results from its inaugural 2013 Holiday Predictions Survey. The survey, conducted in partnership with the e-tailing group, found that retailers...
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Brand Networks Buys Optimal For $35 Million
Brand Networks, a social marketing firm focused on large retail clients, has acquired rival Optimal Inc. for $35 million. The deal brings together two early...
Infographic: The Social Media Facts of 2013
As 2013 rapidly draws to a close, the year in social media is shaping up to have been one for the ages. In particular, Twitter’s...
Tweeting About Twerking Seen as a Lifeline for the TV Business
Meredith Parker, a 23-year-old sales rep in New York, spends most nights out meeting friends or attending work events. Any night but Monday. That’s when...
Forrester Scores Audiences On Propensity To Engage Marketers On Social Sites
However much click tracking, psychographic surveying, and big data analysis marketers do, few have a solid understanding of how their customers engage with social marketing...
Take Two: Facebook Takes Another Look At Its Mobile Ad Network
Facebook is once again experimenting with a mobile ad network that would place ads on non-Facebook mobile apps and sites based on the social network’s...
Aegis Media Probes the Influence of Facebook
At Social Media Week London today, Aegis Media claimed to have scientifically proven the power of the Facebook “like”, in a new study conducted with...
Pinterest Will Test Promoted Pins — but Won’t Charge for Them (Yet)
Pinterest’s inevitable march toward an ad business now seems more imminent. The social-bookmarking company announced today in a blog post bylined by CEO Ben Silbermann...
Social Brands: The Future Of Marketing (eBook)
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future...
Mobile banking on the rise Mobile makes consumers feel “in control”
Are the new technologies of mobile banking, contactless payments and social media changing the way people bank? Over the coming years, this issue will have...
Beta Twitter Advertiser Rock/Creek Rocks The Social Stream
Independently owned-and-operated outdoor specialty retailer Rock/Creek has realized early return as one of Twitter’s early beta advertisers. The brand was founded 25 years ago as...
Meet Galaxy Gear, Samsung’s Entry Into the New ‘Smartwatch’ Fray
The next big thing in consumer tech isn’t a smartphone, but a smartwatch. Or at least that’s the growing hope as growth in smartphones cools....
Polyvore: Connecting Commerce To The Sphere Of Social Data
Founded six years ago by three former Yahoo engineers, social commerce community portal Polyvore has amassed 80 million product boards or “sets” since inception. To...
9 Examples of Brands Engaging in Social Media Banter
As brands strategize about how best to use social media to talk to consumers, they’re also increasingly talking to each other. The hope — whether...
Which Brand Vined it Best?
It’s time to get judgmental. Once again, we are going gossip-mag style and are pitting brands’ Vine efforts against each other for our own version...
Foursquare in Talks with Tech Firms for Strategic Investment as Ad Business Improves
Foursquare Labs Inc. is in talks with multiple large technology companies about a potential strategic investment, according to people with knowledge of the discussions. The...
