Rise of the Voice Assistants & How to Market to Them
From artificial intelligence (AI) to smart cars, drones to domestic robots, a seemingly endless number of tech innovations were announced at CES this year – all of which are set to improve the ways we experience the world around us. In this piece, John Watton (pictured below), senior marketing director, Adobe, explains how marketers can leverage voice assistants to their advantage and ensure they’re creating standout experiences.
One of the biggest is undoubtedly voice assistants, with Amazon, Apple, and Google in a race […]
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