P&G ad spending climbs http://…

Advertising news

• Klick Health expands in APAC, acquires Ward6 Singapore 18/03/2025
  Deal brings together two independent health marketing agency majors, globally and locally.
• Snap’s global AR creative lead on turning ads into invitations 17/03/2025
  With four out of five brands on Snap seeing strong results with AR ads, Resh Sidhu explains why augmented reality is becoming one of the most powerful tools in a marketer’s arsenal.
• Frances Ralston-Good leaves EssenceMediacom 17/03/2025
  The global chief operating officer's departure comes amid an ongoing restructure at GroupM.
• US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal 17/03/2025
  Shareholder vote due to take place on 18 March.
• Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy 17/03/2025
  Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
• AFL invites a younger generation to the world of 'pigeon interference' and 'legendary speccys' 17/03/2025
  72andSunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.
• Beyond keywords: Unlocking the power of AI visibility for your brand 17/03/2025
  As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.
• Move and win roundup: Week of March 17, 2025 17/03/2025
  303 MullenLowe Perth, WPP, Clemenger BBDO, Are Media, Electriclime and more, kick off this week's people moves and account wins round-up.
• Documentary on McCann copywriter Ilon Specht makes global streaming debut 15/03/2025
  Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.
• Why it's a great time to be an indie right now 15/03/2025
  Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.