Standards to Achieve Transparency: Q&A with Tim Cadogan, CEO, OpenX
In this Q&A, Tim Cadogan, CEO, OpenX talks to ExchangeWire about the progress that has made in terms of transparency, the importance of an industry-wide...
CPH INK - Marketing News From Around The World!
Why Lack of Diversity Is a Ticking Time Bomb for the Media Industry: Q&A with Jenny Biggam, Founder, the7stars
As in most industries, the online advertising ecosystem faces the same challenges with diversity. It is apparent there’s an issue, but who does the responsibility...
Former Alibaba exec tapped as next CEO of Oath succeeding Armstrong
Oath president and Chief Operating Officer Guru Gowrappan has been tapped as the company’s next CEO. He will succeed Tim Armstrong, who is leaving the...
Weekly Focus: Alibaba Begins One-Year Succession Plan as Jack Ma Preps Departure
This week, Alibaba Group has unveiled a one-year leadership succession plan as its executive chairman, Jack Ma, prepares to leave the company he co-founded and...
DMEXCO 2018: What to expect as the tech conference returns for its ninth year
The Digital Marketing Exposition and Conference, more commonly known as DMEXCO, has been held in Cologne, Germany, every September since 2009. Here’s what you need...
Op-Ed: The Changing Face Of Influencer Marketing
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI....
What to Expect at DMEXCO 2018
It’s the biggest week of the year for European ad tech and, after a very successful ATS London yesterday (10 September), it’s time again for...
Adform Continues Aggressive Global Expansion, Supporting Clients In Key Growth Markets
Independent ad tech platform continues significant global growth, with presence in three new regions and multiple senior leadership updates Adform, one of the world’s leading...
‘The industry is demanding it’: Spotify adopts Nielsen Brand Effect for verification on ad platform
Spotify announced Sept. 11 it’s adding Nielsen Brand Effect to its third-party verification suite — another sign the platform is trying to meet advertisers’ demand...
Companies in APAC & India need to invest more in digital ecommerce: Study
A report by global research firm Econsultancy said organisations in the Asia-Pacific and India are still developing their ecommerce platforms in order to drive increased...
Facebook rolls out Flight Ads
Facebook has launched a new ads solution in the travel sector called Flight Ads. “We’re making ads more relevant to people interested in travel with...
Realme expands footprint in SE Asia
Realme, the smartphone brand that specialises in providing high quality smartphones, has expanded into Southeast Asia, putting a strong focus on products that integrate strong...
Xiaomi Mi 8 and Pocophone F1 Review: A tale of two affordable flagships
Xiaomi’s push for the mid-range turns very aggressive. Via DNA
GreyOrange closes US$140 million Series C
Marks the largest round ever raised by an industrial robotics company. Via DNA
Oath unifies ad tech under new brand
Oath, a Verizon subsidiary, introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best...
Publisher’s Guide: 7 Questions to Ask Before Choosing a Malware Blocking Solution
Blockers ease workflows for ad and revenue operations teams. In spite of that, blocking (at best) is an imperfect band-aid solution to a persistent and...
