Here’s why Adobe just dished out $4.75B for Marketo
Adobe has fired a shot across several bows with its $4.75 billion deal to buy Marketo, which will help it compete in marketing services against...
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Mobile Fraud Reaches 150 Million Global Attacks in First Half of 2018 with Attack Rates Rising 24% Year-Over-Year, Reveals ThreatMetrix
58% of digital transactions now originate from mobile devices Mobile attacks are increasing, with one third of all fraud now targeting this channel The United...
IZOD’s Latest Campaign Scores With In-House Marketing
An ad campaign launched this month by IZOD, the men’s fashion company, encapsulates the advantages of in-housing marketing, from creative strategy and production through post-campaign...
The Big Platforms Are Giving Augmented Reality A Real Push
Augmented reality is about to hit its stride thanks to large media platforms, which are leading the way. Snap was early, but over the past...
What happened in Cologne? Three big DMEXCO takeaways
DMEXCO, one of the biggest marketing events in the world, is over. The response was mixed for many, as the attendance — while still strong...
Wotif launches ‘The Next Big Thing’ for travel campaign
Online travel site, Wotif has launched its new ‘Aussie For Travel’ brand platform with ‘The Next Big Thing’, a community led PR and Social Media...
Hootsuite integrates Google Ads for search and social
Hootsuite, the social media management platform, has integrated Google Ads into the platform. Hootsuite has also been awarded an official Google Premier Partner Badge; positioning...
OpenX brings programmatic video exchange to Japan & APAC
OpenX, the independent advertising technology provider, has launched the company’s video marketplace in Japan and APAC following record growth in the video business in the...
Yellow Porter raises US$241k led by Cradle Fund
Malaysian-based startup’s unique selling point is to complement the e-commerce industry by offering affordable end-to-end international shipping and last-mile delivery service. Via DNA
Funding to improve lives of 3 billion people, not to find next unicorn
3B Ventures investment portfolio is guided by the UN’s Sustainable Development Goals, by bringing Nordic innovation into the Southeast Asian market. Via DNA
eyeo Takes a Stand Against Circumvention Technologies with New Task-Force
eyeo wants to work with the publishing community to ensure users are served with the best quality of advertisements eyeo, maker of Adblock Plus and Trusted News,...
#sowhoknew: Is a ‘social CEO’ more successful?
Would it surprise you if I said that 60 per cent of the CEOs on the Fortune 500 didn’t have any kind of presence on...
Knorr launches ‘The Irreplaceable Home Taste’ spot on myTV SUPER
PHD Hong Kong has launched an in-video advertising campaign for Unilever, having embedded Knorr’s latest messaging into myTV SUPER programming. The in-video ad insertion allows...
How Caltex got a CTR of 40% higher in new campaign
Yahoo was commissioned by leading petrol brand Caltex, part of the Chevron Corporation, to drive awareness of its products in Singapore, particularly among 25-44-year-olds. Background...
STB and Spotify get people grooving to the Beats of Singapore
The Singapore Tourism Board (STB) and Spotify, the world’s most popular music streaming subscription service, have jointly rolled out a unique marketing campaign that is...
Amazon may open up to 3,000 cashierless stores by 2021
Amazon is considering a plan to open as many as 3,000 new AmazonGo cashierless stores in the next few years, according to people familiar with...
