The New York Times thrives off of subscription revenue and print advertising. But at SXSW, its focus has been on its show, “The Weekly,” which airs...
Big Tech can’t catch a break in DC … actually, scratch that. If Sen. Elizabeth Warren, D-MA, is elected to the White House in 2020, she’s...
Last year, the GroupM digital agency Essence broke into traditional TV. Now, Essence is working with all of the major TV networks to sell their...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/03/2019
Snapchat is relying on its augmented reality to separate the company from rivals like Facebook, Google and Apple. Snapchat was one of the first to...
Created from merger of National Space Agency & Malaysian Remote Sensing Agency Via DNA
New Accenture research finds disconnect between C-suite and employees on innovation. Via DNA
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: dataxu Debuts...
For International Women’s Day 2019, ExchangeWire speaks with senior women in ad tech and martech, from data scientists, to heads of marketing, to founders and...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an...
Dentsu Aegis Network has put a simplified structure in place to empower the three new clusters to make autonomous decisions at speed. The Asia Pacific...
Braids of Strength is the third and latest instalment of the WanitaBesi (which translates to ‘Iron Lady’) campaign, identifying sport as a key ingredient for...
MullenLowe S’ng & Partners Malaysia has appointed Sathi Anand as Executive Creative Director, and Gavin Teoh as Client Services Director to lead the newly independent...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/03/2019
TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a...
In this edition of Weekly Focus APAC: Alibaba Partners with Office Depot to Widen SMB Reach; Chope Targets Chinese Tourists with Food Delivery Partnership; Tmall...
By Sharb Farjami Social media has revolutionized the way people experience the world. It has connected news organizations and publishers to eyewitnesses in volatile regions...
Singapore Airlines has topped YouGov’s recent women’s brand rankings. YouGov Plan & Track data ranks the brands that have left the most positive impression on...
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