VR hype has been replaced by AR hype among publishers
Three years ago, The Guardian was convinced that virtual reality was about to enter the mainstream. In Oct. 2016, the British news publisher announced that...
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Tapad Integrates The Trade Desk’s Unified ID Solution Into Its Global Identity Resolution Platform
Leading global marketing technology company, Tapad, adopts The Trade Desk’s streamlined cookie ID into its identity resolution solutions to increase global cookie coverage across the internet...
Collaboration Can Make 2019 the Year of the Unified ID
The dominance of Facebook & Google is well documented and is in part due to their ability to use a single user ID. The 20%...
Uplift Modeling Can Reveal Alternative Paths To New Customers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Ad Servers Plot To Scoop Up Sizmek’s Business; PE Firm Acquires Gizmodo Media Group
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Chance To Serve The buy-side ad tech company Adform announced an investment on...
Why IBM Is Leaving The Marketing Cloud Business
IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was...
Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights
Annual study analyzes thousands of video campaigns for key trends, including surges in personalization and engagement NEW YORK — Innovid, the world’s leading connected tv...
5 Parallels Between Brexit & Business Transformation
Brexit: the sluggish juggernaut of ongoing news, parliamentary faff, and constant debate. However, there is a general consensus on both sides of the leave/remain argument...
Accelerate now into IR4.0 or risk falling behind
Important to make headway quickly and efficiently into the new frontier, lest our country fade in relevance. Via DNA
MYEG invests in China-based Jingle Magic
Investing US$1.49 million in the VR/AR and AI educational systems developer. Via DNA
Digiday Research: Publisher execs say Apple News+ taking subscriber ties as risky as bad revenue split
Apple News+ is the latest platform testing ground for publishers, but it poses serious dilemmas for companies deciding whether to participate or not. In a...
TransUnion: Third-Party Data Doesn’t Deserve To Be Demonized
People love to hate on third-party data, but it’s got at least one fan out there. “It’s incumbent on all of us to understand how...
How Sizmek Fell, And How It Could Be Sold
Sizmek regained access to its cash this week after Cerberus, the investment firm that owns Sizmek’s debt and now owns its equity, seized its holdings...
The AdTECH: OOH Conference Series
The AdTECH: OOH Conference Series is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those...
Magna Predicts US OTT Ad Revenues Will Double By 2020
TV dollars are following eyeballs and shifting to over-the-top. Magna said Friday that its 2018 forecast for US OTT ad revenues came in short. The...
A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem
A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories;...
