Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightning Strikes The Washington Post introed a first-party data ad targeting tool called Zeus...
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is...
Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that they have been named the winner of...
SBDS has announced the expansion of its DataTech services business, joining forces with iotec Global to create the newly formed SBDS Group. SBDS Group combines...
The post The state of paid search: How marketers are managing their programs appeared first on Digiday. Via DigiDay
LONDON – Kantar has announced the launch of new services which will for the first time allow marketers to directly integrate their own datasets with...
Fifteen million devices in India are infected and 800,000 in Southeast Asia. Via DNA
Singapore-based startup introduces an enterprise-focused smart access line to support smart cities. Via DNA
Maybank Singapore has appointed MediaOne Business Group as their digital marketing agency for the Search Engine Optimisation (SEO) of their various business units. Additionally, the...
Andovar, a global provider of multilingual content solutions, has announced Steven Bussey as its Marketing Director. Based in Bangkok, Steven will oversee digital campaigns that...
Japan’s Rishiri Town, in partnership with Geometry Japan, created a web app ‘Kombu Hosu! Hosu! Virtual Kombu Kelp Drying’. The aim is to let people...
AnyMind Group, a technology company that provides software for the advertising, influencer marketing, and human resource industries, has announced the appointment of Keisuke Honda, a...
Content Hub helps marketers collaborate, plan and create engaging content for their target audiences by providing centralized content insights and analysis across digital channels London,...
WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times in the business of network...
WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values the company at around $4...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Exit, Affluent Viewers appeared first on AdExchanger. Via: AdExchanger
More
