Amazon Wades Deeper Into Influencer Marketing With Influencer Storefronts
Amazon’s steady growth into a major advertising destination has deepened its interests in influencer marketing. The Amazon Influencer Program is an extension of the Amazon...
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The Reality Of Machine Learning In Marketing
Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth...
Amazon Ad Sales Leader Seth Dallaire Jumps To Instacart; YouTube Removes Ads Used To Game Music Charts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cart, Meet Horse Seth Dallaire, Amazon’s global ad sales leader for the past five...
PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first...
PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution
Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory....
Bloomberg Media to double subscriptions this year
Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage of total...
Introducing Apple Devices in Your Workplace is Easier Than Ever with Jamf Now
You want your employees to have the best tools and technology to work with. However, introducing new devices into the workplace can be time consuming...
PIKOM’s Unicorn Tech Awards 2019 to recognize changemakers
PIKOM changemaker itself, becoming advocate & voice for members Via DNA
Telstra Vantage 2019: 5G Down Under
Australian telecommunication giant plans to expand to 1,600 5G sites in 35 cities by mid-2020. Via DNA
Brian O’Kelley’s Next Move Has Nothing – And Everything – To Do With Advertising
What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus founder...
How NBCUniversal’s Denise Colella Is Bringing Targeted Ads To TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by AdExchanger’s Sarah Sluis will be...
Programmatic Stayin’ Alive In Europe; Facebook Is Big Early Winner In 2020 Race
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Who? GDPR hasn’t stunted the growth of programmatic revenue in Europe. An IAB...
Is Lunchtime the new Primetime?
Once upon a time in the days before the internet, lunchtime was always considered off peak for advertisers but new research shows that the weekday...
The reality of data, technology and personalisation
Unpacking a client’s CRM problems in a recent workshop I heard the Head of Sales say, ‘our reps don’t want to put their contact information...
#mooinsights: Programmatic TV: Television buying of the new age
The world of Television was built around the concept of gross rating points (GRPs) – a rating system that was built to estimate an audience’s...
A Step-By-Step Guide to Conducting An Effective Social Media Competitive Analysis
Every business faces competition, regardless of industry. Gaining an edge over your competitors is essential if you want your business to succeed, but just knowing...
