Omnicom Reorgs Its Programmatic Talent
To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic buying a decade ago. While Publicis Media and GroupM have broken up or reassembled their trading desks, others like IPG have kept that expertise at the center. Enter Omnicom, which said Friday it’s taking the… Continue reading »
The post Omnicom Reorgs Its Programmatic Talent appeared first on AdExchanger.
