H.I.G. Growth Partners Announces Investment in AdTheorent, a Leading Predictive Digital Advertising and Cross Channel Attribution Technology Company

BOSTON – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, has announced a growth investment in AdTheorent, Inc. (“AdTheorent” or the “Company”) in partnership with the Company’s founding management team and existing investors. “AdTheorent delivers a highly differentiated solution and market leading performance by combining proprietary predictive advertising technology with […]

The post H.I.G. Growth Partners Announces Investment in AdTheorent, a Leading Predictive Digital Advertising and Cross Channel Attribution Technology Company appeared first on Ad Tech Daily.


Via Ad Operations Online

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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