Category: Digital Marketing News (via Twitter)

WPP’s Martin Sorrell says in-house programmatic buying is ‘short-lived’ trend on.wsj.com/21KASjc

Are Viewable Ads Actually Effective for Marketers? 10,000-Person Study Sheds Light buff.ly/1SsXIpH

How Brands Can Work with Creator-Influencers buff.ly/24KDZGM

Always #LikeAGirl – Girl Emojis buff.ly/1TCGIi2

Google’s Take On The Recent Changes To The Results Page buff.ly/1RMUWcp

How Pepsi Max’s ‘Unbelievable’ YouTube Channel … lnkd.in/e-d4ekB

Google introduces Docs templates ‘designed by experts’ buff.ly/1TcK0bl

Google is testing a payments app that works with your phone in your pocket buff.ly/24ELvD4

Pentagon Taps Eric Schmidt to Make Itself More Google-ish buff.ly/21Lspsq

YouTube Star PewDiePie Can Now Win a Primetime TV Emmy buff.ly/1SmHEpn

LinkedIn CEO Jeff Weiner Is Passing His $14 Million Stock Grant to Employees buff.ly/1oTuK6p

Messaging Startup Slack Seeks Up to $4 Billion Valuation in Funding Round buff.ly/1QWIIRy

Facebook Reaches 3 Million Advertisers, Launches Your Business Story Video Tool buff.ly/1QWFs8P

You can now make VR goggles out of Coca-Cola cardboard packaging buff.ly/1UDcgmU

AH TechTalk: How Well Do You Know Motorola? buff.ly/1LzWiIq

Motorola: “Google Wanted the Screen Size” on the Nexus 6 buff.ly/1SjR8BM