Consolidation And The Rise Of Ad Tech Fatigue
There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of “ad tech fatigue” can be seen everywhere...
Category: RTB
‘The Data Trends That Will Drive Globalised Media’, by Barnaby Chapman, Product Director Europe, Mediaocean
What’s the biggest hurdle that global media management faces in the coming years? One good candidate is data and how its managed. It’s hard to...
Mozilla Vs IAB: The Unseemly Spat That Is Masquing A Looming Crisis For The Industry
We witnessed a “gloves off” interview from Randal Rothenberg, IAB CEO, over on Adexchanger this week. He took aim at the Mozilla organisation, arguing that...
Marketing Technology Consolidation: What Marketers Think Of Emergence Of Enterprise Stack
Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy Media for north of $700...
‘Our Industry Needs a Pivotal Change Towards Accurate Causal Measurement’, by Robin Davies, Country Manager UK, DE & APAC, Mediaplex
CPA is not a performance-based marketing metric. On the face of it, this may seem like an odd thing to say, but it is in...
‘The Risks & Rewards of SaaS Technology’, by Marcus Law, Marketing Manager SLI Systems
Early hype, followed by disillusionment, was a familiar pattern for the software applications market, particularly the software as a service (SaaS) market, otherwise known as...
WireColumn: ‘Without Service, the Best Technologies Might Be Worthless’, by Delphine Fabre-Hernoux, Global Product Marketing Manager, Weborama
A successful digital marketing strategy cannot rely only on technologies. Today buyers and sellers invest much more on technologies than on expertise and knowledge, assuming...
‘Nielsen’s OCR & comScore’s VCE Drive Spend From TV’, by Catherine Hallam, International Product Manager, Videology Group
The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and agencies think about and use...
EXCLUSIVE: Adform RTB Trend Report Europe Q1 2013
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be released tomorrow by ad tech...
‘Every Brand Will Soon Need a DMP’, by Robin Davies, UK Country Manager, Mediaplex
Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data sets from multiple platforms, both...
Are the Big Consultancies Now Stealing a March on Traditional Agency Business?
The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the past few weeks. We were...
Leading Early-Stage Ad Tech Investor, Project-A, Discusses its Incubator Offering & Investment Strategy
You could argue that European VCs and early-stage investors are clueless about ad tech – and tech in general. You could say that, and you’d...
‘The Path to Compliance: Navigating General Data Protection Regulation’, by Damian Scragg, MD EMEA, Evidon
“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today, vast amounts of personal data...
Creating More Value: Shifting Agency Focus to Tech & Data
As traditional agencies look to beef up their data and technology offering, it’s clear that a big shift is happening at the big agency groups....
‘How much Longer Can Ad Spend Go On Supporting Criminality?’, by Duncan Trigg, CEO, Project Sunblock
The internet is awash with websites containing all sorts of illegal content. From movies to software, there are any number of sites giving away premium...
‘Automating Revenue Generation: Attribution Needs Tag Management’, by Jon Baron, CEO & Founder, TagMan
Every business aims to acquire and retain customers at a price that drives profit. For years, business people and marketers have grappled with this task....
