eXelate is now the exclusive data distribution partner for Dataium’s premium auto shopper segments, and a strategic data provider for Dataium’s new audience reporting and...
Cloud-based streaming architecture supports custom music services with dynamic ad insertions for businesses BAYSIDE, CALIFORNIA — Internet music service Custom Channels is helping retail businesses like Whole Foods...
Brand Networks, a social marketing firm focused on large retail clients, has acquired rival Optimal Inc. for $35 million. The deal brings together two early...
When I was invited to attend the amazing MaiTai event in Cabarete, Dominican Republic (serious #humblebrag going on right there), the organizers of the event...
NEW YORK, NY and LONDON, UNITED KINGDOM – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, has released Instant...
Access to NAICS Data Also to Help Reduce Costs Associated with B-to-B Targeting ATLANTA – Digital Element, the leading provider in IP Intelligence and geolocation solutions,...
B2B Advertisers Can Now Target and Reach Specific Companies on Facebook with Demandbase; Dedicate Spend on the Businesses that Matter Most SAN FRANCISCO – Demandbase, Inc.,...
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that Vice Chair Susan...
New, upgraded cloud solution enables users to find revenue growth using a powerful Market Intelligence Platform AMSTERDAM – Geoscape Europe B.V., a leading provider of business...
Partnership Enables a2x Advertisers to View Targeting Data from Multiple Third-party Sources in a Single Interface LOS ANGELES – Triton Digital, a leading technology provider for...
Beanstock Media to employ its Publisher Trading Desk to monetize MeetMe’s web-based remnant advertising inventory NEW HOPE, Pa. – MeetMe®, Inc. (NYSE MKT: MEET), the public market...
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that it has successfully...
There is a lot of heated debate around the clash between ad tech vendors and agencies — and the battle for client direct business. However, in...
In the past week, Integral Ad Science and DoubleVerify – two companies whose aim is to ensure that brand advertisers get the kind of exposure...
The chances of finding a company website that does not include a blog or other form of earned media is rare these days. While most...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
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