Acxiom Announces $600 Million Refinancing
LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, announced a $600 million refinancing. “It’s a great time to be in...
Category: RTB
YuMe Targets Spam-Free Inventory with Latest Enhancement to Its Fraud Detection System
Company also introduces four anti-spam best practices to benefit the digital advertising industry REDWOOD CITY, Calif. – YuMe, Inc. (NYSE: YUME), a leading provider of digital...
‘Using Mobile Programmatic to Build Brand — One Question at a Time’, by Chris Bourke, Commercial Director EMEA, Qriously
When Gene Amdahl left IBM and founded Amdahl Corporation to sell mainframe computers in 1970, he predicted that his former employer would attempt to diminish...
Holiday 2013: ‘Delivery’ Becomes Data-Driven Differentiator For eBay And Amazon
Method of delivery is apparently the new black in retail marketers’ holiday ’13 arsenal. And, it’s on the minds of the commerce masses. This week,...
US Sen. Schumer Seeks Retailer Disclosures For Location Tracking
As online retailers face increasing pressure to inform consumers when their Web activities are being tracked, US Sen. Charles Schumer wants brick-and-mortar stores to do...
MediaCrossing™ Launches, A Company Reinventing Digital Media Trading for Buyers and Sellers
MediaCrossing Closes $6mm USD Series A Financing by Leading Financial Technology Innovators Stamford, Connecticut – Madison Avenue received an accountability, efficiency and liquidity boost today...
VCs Talk Location-Based Services And Why It’s Hard To Invest In Hyperlocal Startups
Location-based startups that allow advertisers to personalize their offers and provide other customized services are quickly becoming a highly lucrative space. Google recently bought Waze,...
Aggregate Knowledge Joins AWS Partner Network to Deliver Ad Tech Intelligence to Marketers and Data Analysts
SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today announced its membership in the Amazon Web...
Videology Analysis Substantiates Digital Video Advertising’s Ability to Drive Auto Sales for Dealers
Viewers exposed to geographically targeted video campaigns showed a 50-60% higher propensity on average to purchase the advertised auto brand versus a control group New...
BMO’s Salmon On ‘Social TV,’ The IPO Market And More
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. He recently released a new research report on...
Adiant Acquires Marchex Pay-Per-Click Site Specific Assets and IndustryBrains Brand
Creates Web’s Largest Ultra-Premium Content-Style Ad Platform NEW YORK – Adiant, owner of the largest content-style ad platform on the web, announced Adiant’s July acquisition of...
Programmatic Direct Isn’t Just About Efficiency
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Socialbakers Appoints Yan Rozovsky as VP, Social Strategy
New York – Socialbakers, the world’s leading social media analytics company, today appointed Yan Rozovsky as VP, Social Strategy. Yan is charged with developing Socialbakers...
3scale Releases Comprehensive eBook About “Winning in the API Economy”
Book delivers detailed guide to APIs; Release Timed to Sync with API Strategy and Practice Conference in San Francisco SAN FRANCISCO, CA – Software is...
Martini Reports Affluent Spending Increased 20% YOY and Reveals Affluent Increased Engagement With Ads Across Categories
Company Unveils Sophisticated New Logo and Tagline NEW YORK, NY and SAN FRANCISCO, CA – Martini, the experts in engaging the affluent online, shared key...
‘Why Tag Management Systems are the Logical Data Platform’, by Jon Baron, CEO, TagMan
When Sir Tim Berners-Lee sat down nearly 24 years ago to tackle a problem that his fellow scientists were facing, it’s unlikely he thought the...
