Mobile Apps Firms Kontagent And PlayHaven To Merge Analytics And Marketing Services
Mobile analytics and engagement solutions are among the most competitive arenas in the mobile app space, especially as more startups enter the market. To combat...
Category: RTB
A Segue From The Supply Chain: SAP’s Digital Marketing M.O.
As enterprise technology companies race to make their respective suites the digital marketer’s platform of choice, building or acquiring to fill product portfolio holes becomes...
PlaceIQ Appoints Paul Thenstedt as SVP of Sales to Accelerate Marketers’ Adoption of Audience Intelligence Solutions in 2014
NEW YORK, NY – PlaceIQ (www.PlaceIQ.com), the company building more accurate audiences with location, time and real-world behavior, announced today that it has hired Paul...
Four Seasons Builds Social Properties Around Its Global Brand
When Pinterest debuted “Place Pins” in late November to a select group of beta brands, luxury hotel company Four Seasons Hotels and Resorts was among...
Is the Future of Programmatic all About Customisation? – ATS Paris 2013
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how customisation will define the programmatic...
Explore the 2013 AdMonsters Salary Survey
The 2013 edition of the AdMonsters Salary Survey is here! The survey explores over 30 data points on ad operations roles within publishers, agencies, networks...
Simpli.fi Snags $16M In Series B Financing For Product, Sales Push
Advertising technology company Simpli.fi has raised $16 million in a Series B growth round led by private equity firm Frontier Capital with participation from Contour...
Charting A Path To In-House Programmatic
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
As Consolidation of Spend Comes at Agency Level — How Do You Play in the ‘Programmatic’ World?
There has been so much written recently about ‘programmatic’. Everything is ‘programmatic’ these days. What does it all mean? Who knows? Data-driven decision making? RTB-enabled...
Adtile Multi-Screen Mobile Ad Solution Entices Consumers With Captivating User Experience
Adtile Spearheads Engagement Opportunities for Publishers That Rival Display on Desktops LOS ANGELES, CA – Today marks the launch of Adtile, a turnkey mobile advertising...
Mobile Cookies Aren’t Entirely Stale
The belief that cookies don’t work on handhelds or tablets, requiring an alternative tracking mechanism, oversimplifies the complex problem of mobile tracking. While advertisers cannot...
Merge Ahead: Prepare For The Convergence Of Marketing And Ad Tech
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
First- Or Third-Party Cookie? Wrong Question
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
IAB Releases Native Advertising Playbook to Establish Common Industry Lexicon, Evaluation Framework & Disclosure Principles
Provides Guidance for Publishers, Agencies & Marketers on Successfully Leveraging Native Advertising in Campaigns NEW YORK – Native has become a hot topic in the...
VPAID Errors and Other Pitfalls of Programmatic Video
“What’s up with my fill rate? Why are the video ads loading so slow?” Those are the two questions publishers really don’t want to be...
Granular Location Data Provides Opportunity, But Are Marketers Ready To Take Advantage?
Location-based technology has come a long way from geofences. As mobile usage grows, location data has become more granular, providing marketers with greater opportunities to...
