Category: RTB
How Video Becomes the Champion of Mobile Revenue
Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory...
Oracle Buying BlueKai?; Amazon Speaks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Report: Oracle Adds BlueKai Business Insider reports that BlueKai may be getting acquired by...
Measure The Speed Of Your Data
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
After Facebook Snub, A Scramble For HasOffers’ Clients
Competitors are jockeying to capture customers from HasOffers and Kontagent in the wake of Facebook’s decision to drop the two companies from its mobile measurement...
Wine Enthusiast Cracks Down On Cross-Channel Waste With Convertro
Despite Wine Enthusiast’s history marketing through direct mail, the purveyor of accessories and storage for wine connoisseurs is pushing into digital channels to complement its...
More Acquisition Buzz In Millennial Media’s Future
Millennial Media is at a crossroads. With a new CEO and recent acquisition, the Baltimore company has made several moves to strengthen its position in...
ActionX Expands Operations in West Coast with Addition of Nate Feduska, VP Advertising Sales
Former Amobee Executive to Lead Expansion of ActionX and Build Strategic Partnerships for Mobile Retargeting Platform NEW YORK – ActionX (www.actionx.com), the first platform that...
DataXu Names Software Executive to Board of Directors
Dan Demmer Joins DataXu’s Board BOSTON – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, announced that Dan Demmer has joined...
Amobee Unveils Mobile App Reporting And Analytics Tool, Monitors IDFA Developments
Mobile advertising firm Amobee launched Wednesday a platform update, Amobee LTV (an acronym for “Lifetime Value”), designed to provide app publishers and advertisers insights into...
Sprinklr Acquires Dachis Group, Preps Paid Social Product
Enterprise social media management company Sprinklr has acquired social data analytics and services firm Dachis Group for an undisclosed sum, the latest venture from Razorfish’s...
The Cross-Device Question: Acxiom
Acxiom CEO Scott Howe discusses what his company offers in terms of linking consumers across devices. This is the final part of an interview series...
#OPSPOV: Hulu and Chipotle Push Native Forward With “Farmed and Dangerous”
Some may see Hannah on “Girls” thriving in a native advertising job at GQ as a sign that the movement has jumped the shark. However,...
