’2013 & 2014 Was a Period of Transition, 2015 Will Be a Different Story’
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and...
Category: RTB
BPA Worldwide Certifies eXelate’s B2BX Online Audience Data for Accuracy and Reliability
Largest Independent Data Source Helps Marketers Reach Qualified B2B and Affluent Decision Makers With Precision and Scale NEW YORK, NY – eXelate, the leading independent...
Industry Execs On Ad Servers And The Value Of Proprietary Tech
There’s no doubting the ad server’s importance in managing digital media. “It is the central hub for all digital placements, and provides advanced reporting on things...
Google Shopping Ads Explode, Igniting Interest From Retailers (Including Amazon)
You’ve come a long way, baby. Product listing ads (PLA), which some consider the crown jewel in Google’s commerce crown, didn’t cost a thing in...
Reaching The Omni-Channel Consumer
Consumers are watching more video content than ever before, but the problem for advertisers eager to get in from of these eyeballs is that this...
Food52’s Recipe For Success: Mixing Content, Commerce, and Advertising
From the start, foodie site Food52 planned to have two revenue streams: advertising and commerce. Today, commerce drives two-thirds of its revenue, with advertising accounting...
The Future of Buying ‘TV’ Everywhere – What Does That Mean?
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Director of Research,...
Publisher-Agency Hybrids Will One Day Take On Facebook and Google
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How Online Data Will Remake Offline Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AdMedia Partners Advises Olson in Its Acquisition by ICF International
M&A firm advises digital marketing solutions provider in its sale to services and tech consultancy NEW YORK – M&A advisory firm AdMedia Partners, Inc. is...
Why Mobile Video Advertising is VAST-ly Below Its Potential
Stephen Upstone, LoopMe Media, CEO, discuses potential methods to stimulate the mobile video advertising sector, and calls for a more widespread adoption of technology standards. ...
Understanding The Value Of Industry Bodies – A Perspective From Asia
Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there under...
Rubicon CEO On Adding “Guaranteed” To Automation
It’s been a busy week for Rubicon Project. It acquired programmatic direct players iSocket and Shiny Ads on Monday, adding guaranteed capabilities to its platform....
Streaming Video Services Pile On, With Amazon Reportedly The Latest
Amazon’s rumored development of an ad-supported video-streaming service was resurrected Friday when the New York Post reported the ecommerce company’s launch of a “Netflix killer”...
Apple’s iAd 180: From Custom Deals To An Open Programmatic API
Apple CEO Tim Cook might have called iAd a “very small part” of the company’s business in the past, but Apple is starting to take...
Sponsorships Still Rule In Sports, But Advertisers Are Reaching Across Channels
While marketers have long rallied around tent-pole events like the Super Bowl, the focus is no longer solely on the big-ticket TV buys or stadium...
