Google Hides Search Terms From Publishers, Marketers
When you’re Google, subtle shifts have a big impact. That was the case last month, when the search giant announced it would severely limit the...
Category: News
Great Scott! Live Tweeting “Back to the Future” for a Cause
Marty McFly is not due to arrive in the future until October 2015, but it appears he and his friends have shown up a little...
Google Cranks Up Ads In Search As Keyword Prices Decline
It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard...
Microsoft Taps ‘Super Bowl King’ Bryan Buckley For First Xbox One Ads
Here come the Xbox One ads. In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot...
Can Oliver Stone (?!) Convince Americans to Protest Against the NSA?
The Electronic Frontier Foundation, a nonprofit San Francisco-based organization that works to “defend your rights in the digital world,” has released “Stop Watching Us: The...
Twitter Seeks $1.4 Billion in Biggest Web IPO Since Facebook
Twitter is seeking as much as $1.4 billion in the largest Internet initial public offering since Facebook, betting it can convince investors of its ability...
Google Nabs Upfront Deal With MediaVest for U.S. Advertisers
MediaVest has signed an upfront deal with Google to commit an undisclosed amount of advertiser spending toward running video, display and mobile ads on Google’s...
Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue
Instagram’s cautious roll-out of its in-stream ads is now underway. U.S. users who open the app in the coming week will see an “educational ad”...
Turner’s Ad Exchange U-Turn
Six months ago, Turner said it refused to sell its online ad inventory through exchanges. Today, it officially unveiled its very own ad exchange. The...
BBC Global News, Latest Twitter Partner, Starts Series of Original In-Tweet Video Reports
BBC Global News has struck a deal to serve sponsored video clips inside paid tweets via Twitter’s growing Amplify program, according to the companies. BBC.com...
A Survival Plan for Blackberry
There’ll be business school cases written about the rise and fall of BlackBerry, not to mention its latest feat of losing almost a billion dollars...
Alibaba’s Tmall Courts Western Brands With How-To Guide
Western brands: China’s Tmall.com wants you. And for brands embarrassed to admit they still don’t understand how Alibaba’s massive online mall works, there’s a new...
This Beheading Video Is Brought to You By Nissan
When you stumble across a horrifying online video of a gruesome beheading, the last thing you expect to see is ads served against it from...
The Publisher Mobile Surge By The Numbers
There’s a pretty good chance you’re reading this on a smartphone or a tablet. Every year since 2006 has been touted as “the year of...
David Granger on His Greatest Fear, Paying for Innovation and the Esquire Network So Far
David Granger, Ad Age’s 2013 Editor of the Year, has spent the last 16 years at the helm of Esquire magazine — a time of...
Clear Channel Media and Entertainment Taps IPG’s Tim Spengler as Revenue Strategy Chief
A few years ago Tim Spengler called John Hogan out of the blue because he wanted to meet the Clear Channel exec. What started with...
