The video star will never die: Music videos come home to TV
Just after midnight on August 1, 1981, a woman in a silver-sequined costume slid down a human-sized glass test tube to announce the death of...
Category: News
With Tasty as centerpiece, BuzzFeed aims for $260m in branded product sales
BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The company is using that success...
Report: Why advertisers turn off brand safety controls
The post Report: Why advertisers turn off brand safety controls appeared first on Digiday. Via DigiDay
How DTC brands plot their PR strategies
Subscribe to the Digiday Retail Briefing: An email with news, quotes and stats covering the modernization of retail and e-commerce, delivered three times per week....
‘We can manage the mix better’: Why Getty took its marketing in-house
This article is part of a five-part series dedicated to the challenges and opportunities in content marketing. For Getty Images, working with external creative and...
Vice News looks to add to newsroom heading into 2020 election season
Vice News is expanding its digital news desk as the company moves forward on its plans to focus on a handful of core business areas...
Brands are hiring IP watchdogs to help them manage Amazon’s vast gray market
As Amazon has shifted the burden of controlling counterfeits and unauthorized sellers on its marketplace to brand owners, a secondary role has cropped up around...
Video: WTF is bid shading?
As the programmatic auction model continues to evolve, so do the problems that come with it. Here, senior reporter Tim Peterson discusses the many iterations...
Developing a successful advertising strategy with Instagram Stories
The post Developing a successful advertising strategy with Instagram Stories appeared first on Digiday. Via DigiDay
‘Beyond nine lives’: Salon’s new owners look to trim costs as they seek easy profit
Salon’s new owners say they see an easy path to profits for the troubled news publisher. On May 8, Salon Media Group disclosed in a...
Walmart grows e-commerce sales 37% with focus on grocery
Walmart’s e-commerce business continues to grow at double-digit rates. The retail giant reported Thursday during its first-quarter earnings that U.S. e-commerce sales have grown 37...
How subscription models can boost ad revenue
By Christian Printzell Halvorsen, CEO, Cxense Top publishers experimenting with their paywall approaches are making headlines. In February, after six months of testing, the Economist...
With Harry’s, Edgewell gets a DTC brand with a significant wholesale operation
When Edgewell completes its acquisition of DTC razor brand Harry’s, it will gain insight into how to better connect with customers online, as well as...
Digiday Research: More than half of marketers don’t think their agencies share their interests
Ongoing concerns over media transparency, contractual disputes and marketing moving in-house have left clients at odds with their agencies. As a result, marketers are doubting...
WTF is customer intelligence?
The post WTF is customer intelligence? appeared first on Digiday. Via DigiDay
To compete, agency holding groups borrow from consultancies’ playbook
Consulting firms still cast a long shadow over agency holding groups. Two years ago the ad industry shrugged off the threat of consultancies. Today it’s...
