Here’s Who Decides What’s Offensive For Google
Rick Summers, principal, global publisher policies at Google, is paid to get offended. Summers oversees the development and implementation of global publisher policies for both...
Category: News
Microsoft Hires Former FTC Commish Brill as EU Privacy Restrictions Loom
Longtime digital privacy defender and former commissioner at the Federal Trade Commission Julie Brill will join Microsoft this summer. Following a yearlong stint with law...
Confessions of a fed-up ad fraud researcher: ‘Prevention is always behind’
The mechanics of ad fraud are widely discussed but hard to understand. For the latest in our anonymous Confessions series, we talked to a fraud researcher...
The NewFronts Need to Shed the Sexy and Start Selling Safety
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Josh Topolsky says The Outline ads’ clickthrough rate is 25 times the industry average
Josh Topolsky launched The Outline as an answer to the media’s desperate pursuit of scale, predicated on an outdated business model. Five months in, he said the...
Trump Impersonator Drops In on ‘Failing’ New York Times in Homepage Ad for Comedy Central
Comedy Central is taking over The New York Times, Washington Post and other sites with ads that blare slogans like “failing” and “fake news” in...
Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women
The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American...
Mind-numbing metrics: How algorithms help marketers get back to being creative
by Jonathan Gardner, VP communications, Turn It often seems like marketers don’t have much time to actually market. Especially when most hours in the day...
IAB Chief ‘Can’t Deal With This Shit,’ Demands Members Join TAG
The digital ad business has made another move to regain the high ground, when the Interactive Advertising Bureau ordered all of its members to register...
Publishers fear fallout of Google-backed ad blocker
Publishers are responding to a Wall Street Journal report that Google is reportedly launching an ad blocker for Chrome with official cheer but private skepticism...
Boost Mobile and 180LA Win Campaign of the Year in Ad Age’s First Creativity Awards
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Glossary: What Martech Buzzwords Really Mean
Attempting to speak with someone who’s fluent in martech is not easy. For starters there is the jargon, a miasma of buzzwords and phrases. You...
How auto brands are connecting with customers on mobile
Over 52 percent of all internet activity now takes place on mobile, with nearly 90 percent of that time passing in apps alone. By 2019,...
Amid PR Struggles, Uber Lifts the Veil on Its Business Results
Uber Technologies isn’t required to report its finances publicly, but the privately held company has decided to forgo that luxury for the first time. Uber...
The 80/20 rule: How to make the biggest impact with video
by Ido Nivron, VP Sales, Wibbitz It’s a tumultuous time to work in publishing. Running a successful brand not only requires the ability to quickly adapt...
Kofax CMO Proves that in Marketing, United We Stand
If “every village has its idiot” had an antithesis, it would be “every community has its organizer.” In any group setting, he or she is...
