Facebook launches Clickable Hashtags on iOS
After Facebook earlier this week launched hashtag search, restaurant reservations from Pages, and faster Timelines for iOS (Read more: http://tnw.co/13TUkuH) they now launched Clickable Hashtags...
Category: News
Citi Gets Serious Brand Mileage From Citi Bike
If you live in New York City, then you’ve probably already gotten used to seeing all of those blue Citi-branded bikes whizzing by, docked at one...
Tencent Net Income Misses Estimates on WeChat Marketing
Tencent Holdings, China’s largest Internet company by market value, posted profit that missed analyst estimates as it boosted spending on e-commerce and marketing to compete...
Why Millennial Media Bought Jumptap: The Mobile Ad Market Is Going Automated
Mobile advertising is hot. But mobile ad networks are struggling. There’s no clearer example of that than Millennial Media, which became the first publicly-traded mobile...
PlaceIQ Hires Tumblr’s Former Finance VP as First CFO
Mobile advertising technology company PlaceIQ has hired Scott Casey away from Yahoo! to be the first CFO in the company’s three-year history. Mr. Casey was...
The Listicle Era is (Sadly?) Here to Stay
Lists aren’t new, but thanks in large part to BuzzFeed, we are living in the Big Listicle Era. Most online publications — yes, Digiday is...
Three steps to mobile marketing mastery
It is no secret that mobile has taken over. In fact, by 2016, research firm Portio predicts that three out of four adults in the...
How misusing Tumblr might hinder your connection to the teen demographic
Below is a list of five brands using Tumblr well, but first a look into what a popular Tumblr user, Georgia Gore, thinks of more...
So your customers are showrooming? Big deal
Although the media is hailing showrooming as the latest blow to the already struggling high street, it’s been around for years. In the past consumers...
New York Times Weaves Custom Ads Into ‘Snow Fall’-Like ‘The Jockey’
“The Jockey,” The New York Times’ new 10,000-word profile of horse racing legend Russell Baze, will draw comparisons to “Snow Fall” for its immersive web...
Use CRM Data To Build Relevance — And Avoid Message Overload
Media is changing, from the way we consume it to the types of parties creating it. As more CPGs invest in building out “owned” media...
That Cookie-Killing Student? An Ad Agency Just Hired Her
Remember that grad student whose thesis project could destroy digital ad targeting as we know it? She got her degree and just started her first...
Measures of digital marketing ROI are meaningless unless ads are viewable
As things stand, brands are buying thousands of impressions on a cost per thousand basis and blithely accepting the reported click-through rate (CTR) as an...
Web Ads Gone Wild: Publishers Get Desperate
Call it the vicious cycle of online advertising. As the value of standardized Web-ad inventory falls, publishers are offsetting the declines by pasting as many...
Apple’s Charger Take-Back Is a Model for Ongoing Brand Engagement
Apple has asked customers to trade third-party USB power adapters for a nearly half-off discount on its branded accessory. This comes after a Chinese flight...
Fantasy Football Players Are Dream Demographic — If You Can Get Their Attention
In the early ’90s, fantasy football was the equivalent of Dungeons & Dragons — an addictive but not-so-cool hobby you didn’t discuss in public, enjoyed...
