Survey: Americans Still Trust Government More Than Tech Companies
Given revelations of widespread clandestined data collection by the National Security Agency, you’d think the U.S. government would have a PR problem. But that’s nothing...
Category: News
Hearst Is Throwing a Party and Calling It a Magazine Upfront
Hearst Magazines has invited hundreds of media buyers and ad agency staff to an “upfront” event next month, according to the company, making it the...
Ad Age Survey: What Advertisers Really Think About Facebook
In 15 months, Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they’re...
Things We Learned: Sometimes Brands Should Keep Quiet
Tina Brown’s exit stage left from The Daily Beast could mark the end of an era in media. The buzzy success she had with Vanity...
Android vs iPhone: The State of Mobile Commerce
Google’s Android mobile operating system passed Apple’s iOS in market share more than a year ago. But a new study of e-commerce transactions shows there...
Macy’s: Marketers Should Defend Data Use But Show Restraint
Macy’s sees plenty of value in data-driven marketing and believes consumers should hear more from marketers about the benefits. But that doesn’t mean the retailer...
Thrillist Grows Up – and Out
On Thursday, men’s digital lifestyle magazine Thrillist is unveiling a revamped mobile app, heralding both an expansion of the brand and a narrowing of the...
Time Inc.’s Executive Suite Was Where ‘Ideas Go To Die,’ Says CEO Joe Ripp
New Time Inc. CEO Joe Ripp told roughly 300 employees at a town hall-style meeting Wednesday that the company’s executive suite has been a place...
Marketing agility: do you measure up?
The emergence of new platforms, multi-screen viewing, real-time advertising and big data (just to mention a few) have profoundly changed the way advertising is seen...
A step-by-step guide to RLSA and dynamic remarketing
We’ve all spent time window shopping and canvassing for the best price or service quality available before buying online. Whether for a small ticket item,...
Samsung Tries to Capitalize on iPhone Frenzy with Ads on Apple Coverage
Tech news sites on Tuesday were awash with coverage of Apple’s latest iPhone announcement — and with ads from Apple rival Samsung. As Apple’s foremost...
Must Read: Twitter’s New Mobile Advantage
The ad world is still trying to figure exactly why Twitter forked out $300 million for mobile ad exchange MoPub, but former Facebook Exchange product...
Apple Expected to Increase Marketing Presence Abroad with Low-Cost iPhone
Apple announced on Tuesday that it will start selling a lower-end, less costly version of the iPhone in an effort to find new markets in...
The one thing that all marketing is about
There are a lot of marketing terms floating around. Strategic marketing. Content marketing. Tactical marketing. Contextual marketing. As marketers, we can easily become confused about...
How to make website scraping easy
Why is web scraping important? If retailers want to increase their product visibility and display their product inventory across the various channels, data extraction is...
The Bottom Line: Turn Your Data Into Dollars
It’s tough out there. Marketing budgets are limited and people are constantly pushed to do more with less. One of the creative ways to find...
