Mobile internet is transforming China: SY Lau, Tencent
If it was the automobile industry that revolutionised the United States over a century ago, then it is mobile internet that is shaping up one...
Category: Mobile Marketing News
Speed is the new currency in a mobile world: Rahul Welde
The continued evolution in the media landscape has opened up new opportunities and given birth to important channels of communicating with consumers. For marketers, a...
Sprint Slapped with Massive FCC Fine for Do-Not-Call Violations
Things are likely so quiet at Sprint today that you can probably hear a pin drop. This week, Sprint Corp. was ordered to pay a...
Coffee with Cheuk Chiang: Inside the mind of Omnicom Media’s APAC boss
At around this time last year, the media agency business was abuzz with conversations around change of guard at the Omnicom Media Group Asia Pacific...
What Publicis-Facebook’s multimillion dollar ad deal implies
In what is being touted as one of the largest deals between and advertising network and a technology company, Facebook and Publicis have announced a...
World Wide Open’s big surprise for employees
India based digital agency, World Wide Open, that comes from the house of corporate major Reliance, has kicked off quite a beginning for itself. In...
Global digital destination dmexco ups APAC focus
Digital marketing, media and advertising professionals make way to Cologne in Germany every September to participate in the largest gathering of marketers, agency heads, media...
U.S. Social Media Ad Revenues to Hit $15 Billion by 2018
BIA/Kelsey estimates in a new report shared with MMW this week that total U.S. social media advertising revenues will grow from $5.1 billion in 2013...
Tropical North Queensland spins an adventurous tale to attract visitors
Tropical North Queensland (TNQ) has employed content in an interesting manner to show its adventurous side to Australians. Partnering with SapientNitro, TNQ built on real...
What #AmazonCart means for brands, Twitter & Amazon?
Twitter and Amazon announced a partnership that will allow users to add products to their Amazon basket with a simple tweet. This seems to be...
Gmail Throwing Email Marketers a Life Jacket?
What exactly is Google up to in the realm of Gmail these days? Although we don’t know for sure, a recent “leak” may provide some...
Wearables, outsourcing to machine, visual amongst key drivers shaping mobile
As industry stakeholders speak of a mobile first and a mobile only world, question remains not only around how mobile is shaping the communication and...
Krispy Kreme assigns global digital mandate to VML
Following an extensive search and review period, Krispy Kreme has appointed VML as its global digital agency partner. VML will assist Krispy Kreme in the...
And the ‘Beat’ Goes on for Apple’s Potential Record Breaking Acquisition
News emerged last night that Apple is close to sealing the deal on its largest acquisition in company history. CNBC reports that Apple wants to...
Surprised only at the speed at which merger talks failed: Martin Sorrell on POG
“I hate to say, I told you so,” said WPP’s CEO Sir Martin Sorrell, who had reiterated various issues that the Omnicom and Publicis USD...
Omnicom, Publicis call off proposed USD 35 billion merger
The proposed USD 35 billion merger between Omnicom Group and Publicis Groupe has been called off. Publicis Groupe and Omnicom jointly announced that they have...
