Rakuten to acquire stake in market research player AIP
Rakuten Inc. has reached an agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation (AIP), a Tokyo based online...
Category: Mobile Marketing News
Brands Pairing with Popular Users on Social Media
When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog...
As dating goes digital, what’s in it for brands?
The generation accustomed to communicating at all times is coming of age and bringing the same attitude to their romantic lives! “I think in the...
How ‘real’ is real time marketing?
Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before...
Numbers, insights from FIFA World Cup final on FB & Twitter
FIFA World Cup 2014 has been declared the most digital, and hence also the most social, sporting event ever. On the final day of the...
Unlocking the value of social media engagements during live events
The proliferation of mobile devices and social media platforms has caused a significant shift in the way consumers now experience live events. The conversations surrounding...
Innovate or die: A cautionary tale
Dell was at one time one of the world’s most fearsome marketing machines. They had perfected their approach to a fine art. Using rigorous multivariate...
Data pick of the day: 36% internet users write personal blogs
According to Global Web Index’ latest wave of research, 36 per cent of internet users aged 16-64 said that they wrote on a personal blog...
Mobile’s Not a Noun, It’s a Verb: Behavior is Everything
A lot of marketers may think of mobile as a channel, a thing, a site, a means — particularly in regard to their own advertising...
Adidas’ #allin social media approach for FIFA World Cup scores
As two adidas sponsored teams – Argentina and Germany – reach the FIFA World Cup Final on July 10, 2014, a first since 1990, adidas...
Gaming on the rise in Asia’s digital ad spending
Digital ad spends in the media and entertainment industry continues to grow at a double-digit pace, gaining a larger piece of the total digital ad...
Liqvd Asia connects social with real to strengthen brand-consumer bond
One of the biggest challenges for brands in context to using data is connecting the dots that matter not only to give insights but also...
The Indonesian Presidential Election, through Twitter lens
After a highly engaging month-long elections campaign, Indonesians went to the polls on July 9, 2014 to vote for the next President of Indonesia. As...
Wired: Online Ads Rake in More Money for Networks than Traditional TV
“If you’re sick of ads interrupting your viewing experience every time you stream TV shows online, here’s some bad news for you: They’re not going...
FB partners with ZipDial for ‘missed call ad format’ in India
Facebook’s advertising initiatives in the fast growth markets, that the social media network has based on market- specific insights and nuances, have delivered noteworthy results....
Experience, precision planning… key traits of Chinese shoppers
As brands focus to understand the Chinese shopper, a common observation made is that, like other growth markets, unique traits and trigger define shoppers in...
