Being the core component of real time: Twitter’s calling card
Social media has become an interesting sphere for marketers to explore. And yet when a social media brand looks to market itself, the action very...
Category: Mobile Marketing News
Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off
If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face....
Matt Briant quits Dentsu Mobius; heads to Walt Disney as Digital Mktg Director
Following a three-year stint, Matt Briant, Mobile Media Strategist at Dentsu Mobius, is headed to the other side of the table. Mr Briant is headed...
Mindshare partners with Next Billion
Mindshare has partnered with Next Billion to offer new-age solutions tailored to emerging market consumers. After the launch of the GEMS (growth and emerging market...
Nasmedia and Lotame announce strategic partnership
Lotame has announced a strategic partnership with Nasmedia. Through this exclusive partnership, Lotame’s data management platform (DMP) will be integrated within Nasmedia’s tech stack, and...
#sowhoknew: Social stupidity
I sat in another airport lounge with an hour to kill and came across this fantastic article on social media facepalms one should avoid. Social...
SAP studies Asia’s youth on international youth day
In lieu of international youth day (IYD) and given that over 60 per cent of the world’s youth are in Asia Pacific, SAP analysed social...
Marketing gamification: Using games as marketing tools
Who doesn’t like playing games? The fun, frolic and enjoyment can bring out the child in even the coldest of people. Now, what if use...
Pssst: Are Private Messaging Apps Really the Future of Mobile Marketing?
Pssst: someone’s talking to you — and it’s increasingly a marketer. That’s the sentiment of Fernando Cuscuela in a commentary recently published by VentureBeat. “Private-messaging...
eBay is the most popular retailer on mobile, beats Amazon
eBay has turned out to be the most sought-after retailer on mobile, beating Amazon, Argos, Tesco and John Lewis in the process, according to Ofcom’s...
Eugene Cheong leads Socialathon 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
Data pick of the day: Mobile screen time leads the way for Australians
People, now-a-days, can hardly imagine surviving a day without their mobile phones, tablets and laptops. These devices form an integral part of our daily lives....
Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?
Apparently, smartphone users aren’t fans of in-store tracking. Seriously. It’s as if a grand chorus is rising up with one voice to say, “Are you...
Buying ads made easy
Amazon has built a self-serve tool to allow advertisers to purchase ads directly from the company in real time. The self-serve tool is for ads...
The ‘rich’ evolution of mobile advertising
When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as...
comScore acquires MdotLabs to augment non-human traffic detection
comScore acquired MdotLabs to augment the non-human traffic (NHT) detection methods used in the comScore Media Metrix and validated Campaign Essentials (vCE) product suites. The...
