Do You Fully Understand the Art of Engagement Marketing?
Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this...
Category: Mobile Marketing News
The burgeoning ‘Middlescents’ class in Hong Kong
As consumers mature, markets evolve and new trends define the media landscape, new kinds of consumer segments emerge. BBDO indentified one such segment in its...
More Turkey, Stuffing and Mobile Sales, Please
According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last...
What happens if Flipkart, Amazon & IRCTC join hands in India
E-tailers in India are trying their hands on every possible means to reach the digital savvy consumer. After splashing large investments on Diwali discounts and...
Firefox renews search strategy; ends default Google relationship
Firefox has revisited its web search strategy acknowledging that search is a core part of the online experience for everyone — Firefox users alone search...
It’s Beginning to Look A Lot Like (Many UK Retailers Aren’t Ready for) Christmas
Christmas comes once a year — and always on the same date — but a third of UK online retailers may need to be gifted...
Facebook vs YouTube: The beginning of a video war
As Facebook recorded 66 per cent ad revenue from mobile, and its Messenger crossed the 500 million mark, the social media network also reached another...
Rubicon Project bolsters automation tech; acquires iSocket, Shiny Ads
Rubicon Project is expanding its direct order automation technology and consolidating the automated guaranteed market with the acquisitions of two privately held companies, iSocket and...
Facebook reduces brands’ organic reach again
In a bid to give its users more control over their News Feeds, Facebook has once again reduced the brands’ organic reach by reducing ‘overly...
Top Trends 2014-15: Mobile, an option for the media dark in India
With the advent of mobile phones, intrusive advertising has gained momentum but is it going to give the much needed push to marketing without being...
Digital Marketers Take Notice: Promotions, Discounts, and Deals Drive Third of All Annual SMB Sales
Consumers may have specific items on their 2014 holiday gift-giving lists, but few things spur action more than promotions, discounts, and deals. Holiday shoppers —...
Interpublic and Millennial Media join hands to deliver data-driven mobile solutions
Interpublic Group and Millennial Media announced that they have entered into a yearlong global strategic partnership. As part of the agreement, IPG agencies and their...
RIP Nokia, long live Microsoft Lumia
There was a time when Nokia was synonymous with mobile phones. For most mobile users, the first handset was likely to be a Nokia. That...
Mobile messaging mktg: Of the fine line between effective & intrusive
Industry leaders agree that India is emerging to be a mobile first market where mobile is the first individually owned digital device. The fall in...
Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX
There’s still a lot of Halloween candy in the house — and the holiday tree isn’t even up — but that hasn’t stopped Madison Avenue...
Only 9% marketers see their mobile mktg as ‘very effective’
Mobile has emerged as a significant channel of engagement, as 31 per cent of marketers say it is growing in importance. The consumer is driving...
