Google Play ‘Supercharges’ Games with New Data, Ad Features at MWC 2015
Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the company notes that “of the...
Category: Mobile Marketing News
Ogilvy creates optical illusion to sell Smart Car in Hong Kong
The nimble, Smart Fortwo, by Smart Car is the perfect car for navigating Hong Kong’s narrow and congested streets or so is what the brand...
Dentsu revisits ‘Indian mothers’; launches MAMA Lab
In the new age of advertising, the elusive youth TG continues to be an important part of the marketers’ growth strategy. As youth redefines conventional audience stereotypes, another segment – Indian...
#mavericksindigital: China, key to the global luxury market
This past week we saw the launch of the first leg of London Fashion Week (LFW). This event is held twice a year where everyone...
#sowhoknew: The dress that broke the internet
I always imagined that it would be Kim Kardashian’s naked bum that would ultimately break the internet. But it was actually a blue and black...
U.S. Now Leads Ad Spending Per Capita
Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According to a new report from...
Will Yahoo catch up in mobile ad race?
For advertisers, Yahoo is certainly providing the tools necessary to increase ad reach and targeting capabilities in the mobile space. However, whether Yahoo has ultimately...
Singtel adds another tool on marketer’s belt with virtual studio & AR
Singtel has introduced innovative technology as part of its ‘live’ television production capabilities, offering brands the opportunity to create interactive content and better engage their...
Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, Wearables
The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases. That’s because...
And the Oscar goes to Lego & Dove: Amobee Brand Intelligence
Amongst the many conversations surrounding the 2015 Academy Awards, one observation is the decline in viewership or a lack in repetition of clutter breaking moments...
China, India lead global mobile online shopping: Survey
While Asia Pacific markets are leading various global statistics, online shopping continues to be a game changer for many companies in the region. A survey by Dyn...
The new power equations of the mobile ad business
After several years of slow to medium growth, 2014 was finally the year in which mobile advertising came to the fore. What was also significant...
As the ‘shoppable’ ad space battle heats up
Product ads have become another indicator that signal the heating up of the ‘shoppable’ ad space. Early results indicate that consumers are embracing this particular...
Apple Reportedly Delays February 24th Media Event
In recent weeks, speculation has been hot and heavy that Apple would hold a late February media event to both roll out new products and...
MINI Australia sets foot on Chinese social media with Sina Weido
In an Australian first, MINI Australia has established an official brand presence on Chinese social media site Sina Weibo, which is aimed at reaching digital...
Twitteratis celebrate Valentine’s Day with music composer Anu Malik
For Valentine’s Day the team of film – ‘Dum Laga Ke Haisha’ held a ‘Dum daar’ Valentine activity on Twitter. Users got to celebrate their...
