DMC, SMG Launch Integrated Loyalty & Digital Media Offering
On Tuesday, Dynamic Minds Consulting (DMC), a Las Vegas based leader in enterprise Point-of-Sale (POS) professional services and SMG the developer of SSNAPP, a POS...
Category: Mobile Marketing News
Snapchat Adds First Official Lead Generation Creative Partner
Ahead of the weekend, Snapchat announced that Jebbit, an innovative mobile experience and declared data platform, is now an official partner. The first official lead...
Advertising Innovator Pandora Rolls Out Video Plus for All Advertisers
On Tuesday, Pandora turned up the volume once again on its growing array of innovative advertising solutions designed to empower brands and engage audiences. The...
Three Key Ways to Get Creative with Mobile Advertising
The following is a guest contributed post from Taylor Malanik, an Account Manager for GlassView. We’re all subjected to a barrage of mobile ads on...
What is the Key Challenge for Marketers? New CMO Council Study Sheds Light
According to the eye-opening findings of a new report shared with MMW today, sixty-six percent of marketing leaders say that their end consumers were very...
mPulse Mobile Offers Support at No Charge to Healthcare Providers, Patients in the Wake of Hurricanes Harvey and Irma
In the aftermath of Harvey and in anticipation of Irma, there are many ways technology and mobile solutions across the digital health landscape can lend...
MMW Exclusive Q&A with Blaine Graboyes of Game Co.
Recently, MMW caught up with Blaine Graboyes, CEO of Game Co, at the Casino Marketing and Technology Conference. Here’s our exclusive chat. MMW: Tell us...
Swyft Media, Google to Extend Brand Reach with Sticker Packs for Gboard
Swyft Media announced ahead of the weekend that it is partnering with Google to integrate digital sticker packs for popular brands on Gboard for Android...
PushSpring Partners With AppsFlyer to Expand and Activate Target Audiences
PushSpring, the largest independent app-based mobile audience platform, has announced a partnership with the leading mobile attribution and marketing analytics company AppsFlyer. The partnership provides...
CMO Council Report: Brands & Telcos Must Partner to Deliver Omni-Channel Experience
New research from the Chief Marketing Officer (CMO) Council reveals that brands and communications service providers will need to become tightly coupled in order to...
Establishing A Mobile Marketing Automation Strategy For Your Business
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI....
Top 5 Strategies for Marketing Your Mobile App
The following is a guest contributed post from Dave Bell, the Co-Founder and Chief Executive Officer of Gummicube. Budding app developers who recently released their...
More Human Jobs Powered By Artificial Intelligence
The following is a guest contributed post from James Ramey, CEO of DeviceBits. Artificial Intelligence (AI), has evolved the standards of daily living. Consumers today...
First Look: AppLift Touts Fraud Buster Solution to Reduce Mobile App Install Fraud
MMW was privy to a sneak peak today at the big news from AppLift, a leading mobile advertising technology company. We’re told that AppLift has...
Opinion: Stop Blaming Consumers For Terrible Ads
The following is a guest contributed post from Daniel Meehan, Founder & CEO at PadSquad The internet is made for advertisers. Unfortunately, most brands are...
RetailMeNot Reveals Retailers’ Hits and Misses in Mobile Marketing
On Wednesday, RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, shared with MMW the findings...
