How did the tech companies do in Q3?
Once again it’s that time of the year when the usual suspects report their quarterly earnings and face the judgement of Wall Street on whether...
Category: Mobile Marketing News
#ReThink: Your app has a million installs, so what?
There are now over a billion apps in each of the iOS and Android app stores, so surely it’s not as easy for a single...
Social network ad spend rising rapidly in China
Social network advertising will reach USD 25.14 billion this year, according to an eMarketer estimate. Out of the total, just over 30 per cent will...
Advertisers fight the battle of ad blocking
The bottom line is the average consumer doesn’t want to see advertising. Or to be constantly bombarded with messages. It’s as simple as that. They...
Job opportunities decline for mktg talent in Asia: Survey
Advertising, marketing and media professionals are still experiencing a decline in online recruitment activities across Singapore, Malaysia and the Philippines, the latest Monster Employment Index...
Marketers Use Social Media Not Just to Build the Brand, But to Bolster Engagement
Yes, it looks like increasing audience engagement is the key objective for many advertisers who have signed on for social media marketing. So purports an...
#sowhoknew: The power of saying ‘No’
In the movie ‘Yes Man’ Jim Carrey’s perpetually negative character attends a positivity seminar and becomes brainwashed into pursuing an exclusively affirmative life which leads...
Gaining an edge in data driven marketing
Everywhere around the globe, across all markets and industries, data truly matters. In a recent global research study done by the The Winterberry Group and...
Facebook Makes the Grade: Social Site Gets A, But Room for Improvement for All Social Networks
When eMarketer asked executives from 29 companies (including advertising agencies and client-side marketers) to grade the “Big Three” social sites — Facebook, LinkedIn, Twitter —...
Yahoo signs search deal with Google after Q3 results
After a disappointing third quarter results, Yahoo has reached an agreement with Google on search and advertising. Under the deal, Google will provide Yahoo with...
Alibaba creates European inroads to China with London, Milan offices
Chinese ecommerce giant Alibaba is expanding its presence in the European market, with offices in London and Milan. The company called the move “an important step...
Future Trends Infographic: The State of the Internet 2015
Our friends at MDG Advertising just shared with us their latest infographic, which takes a comprehensive and insightful look at the future trends of digital...
Time’s ticking: Holding on to attention on video
Full engagement video experiences remain a hot topic as online video has now become the fastest growing digital advertising category worldwide, especially in Asia-Pacific. Globally,...
Mobile accounts for 56% of ecommerce traffic in SEA
Mobile is quickly becoming an importance interface for shopping as mcommerce activity is growing worldwide with Japan, the UK and South Korea seeing the most...
#sowhoknew: Will India benefit the most from the faltering Chinese economy?
My recent article ‘Forget Greece, the real financial crisis is happening in China’ certainly struck a chord with LinkedIn readers – it was viewed almost...
Alibaba continues video focus; to buy out Youku Tudou
In a bid to expand its base in video services, Alibaba Group plans to buy out China’s YouTube like service, Youku Tudou. Previously, Alibaba held...
