Transition to smartphones comes with skews: Report
The rapid transition to smartphones in Asia Pacific appears to be limited to specific categories in some markets, and shows varying trends in others, creating newer sets of...
Category: Mobile Marketing News
Tips & tricks to develop a ‘data’ culture in agencies
As a performance agency, iProspect has always been home to data-savvy advertising practitioners, handling paid search accounts with millions of keywords requires a certain comfort...
Cognitive quotient: Video or Display
If you are someone who is always on social media, the one glaring change you will notice is that your timelines show a lot more...
BBDO China, Mercedes-Benz redefine ‘Hero’
To launch Mercedes-Benz’ new SUV, the Mercedes-Benz GLC SUV, BBDO Beijing has developed a campaign redefining ‘hero’ to demonstrate the GLC as an innovative and...
Mobile Messaging App Use Soars; 2018 Could See Landmark Global Growth
More people than ever are now using mobile messaging apps — in fact, the current figure of 1.4 billion consumers worldwide could reach 2 billion...
Content demand pushes mobile marketers to innovate
As more mobile consumers across Asia Pacific embrace practices like multi-screening and video watching, marketers expect an eventual shift away from display advertising towards innovative...
Marketers transition from ‘why mobile’ to ‘what’ & ‘how’: MMA’s Dadwal
The Mobile Marketing Association (MMA) is organising its signature MMA Forum in Singapore on November 20, 2015 which focuses on ‘Acquiring, Reaching and Engaging the...
GSMA Launches Mobile World Congress Shanghai 2016
This week, the GSMA outlined the first details of the 2016 GSMA Mobile World Congress Shanghai. The details shared include confirmed exhibitors and sponsors, as...
Is the Content Director the new Creative Director?
Vast quantities of data, abundance of automation platforms and measurement tools are undoubtedly making marketers’ lives easier, but we need not forget that creativity is...
Toys “R” Us gets kids to do their chores with new mobile app
Ogilvy & Mather Singapore (O&M) and Toys “R” Us have launched a mobile app that makes it fun and easy for kids to earn their...
#sowhoknew: Stop talking ‘Big Data’ and start thinking ‘Smart Data’
There is a school of thought which maintains that ‘all data is good’. Well personally, I think most of it is garbage. Rather than focus...
Digital helps us connect with the youth: Videocon’s Shikher Gupta
In a conversation with Digital Market Asia, Shikher Gupta, Head – Digital and Brand Marketing, Videocon, talks about how large technology led media owners and...
Say Hello to Buy-Buy Buttons: Fewer Than 50 Percent of Retailers Use, But They’re Inevitable
It may be hard to remember the eras before the microwave, but once upon a time cooking (or even warming) took a lot longer. Can...
Mobile advertising soars in developing countries: Study
There has been a massive growth in mobile ad impressions in the third quarter in Asia Pacific and Latin America, according to the latest trends...
Online Christmas spending boom predicted for China
China will lead the Asia Pacific region in online spending this holiday season with US$150 billion in sales forecast, according to findings from Adobe Digital...
#mavericksindigital: Alibaba crushes all records for biggest e-commerce day, again
Singles day, November 11th, 11.11, Double Eleven, whatever you want to call it, has truly become a special day for Chinese consumers and has firmly...
