Nine exciting digital marketing stats from the past week
This week we’re covering the ever-present importance of managing the multichannel customer experience, email marketing benchmarks, the impending EU referendum and much more. Get those...
Category: Mobile Marketing News
JWT’s CEO Martinez resigns over lawsuit; Tamara Ingram named successor
Tamara Ingram, currently Chief Client Team Officer at WPP, has been appointed Chief Executive Officer of J. Walter Thompson Company, replacing Gustavo Martinez, with immediate...
Shubhra Speaks: Is the neighbourhood travel agent a thing of the past?
I was planning a trip for the summer holidays when it occurred to me that technology has really reduced the distance between the traveller and...
Apple News Goes Native: Ads That Look Like Stories Soon to Hit News App
“Apple has introduced a new ad format for sponsored posts that will appear in users’ news feeds alongside articles in the Apple News app,” reports...
Six degrees of collaboration
In a recent discussion on agency performance tracking, there was a debate on what collaboration actually means. While everyone was aware of the definition of...
Global marketers seek a new model for insights
New research from the World Federation of Advertisers (WFA) highlights the need for a step change in the relationship between marketers and their internal insights...
#SXSW: The next big shift for content from augmented, virtual or mixed reality
We’ve been exposed to augmented reality for a while now. HP’s Aurasma product can add augmented layers of information and entertainment to print ads, catalogue...
WFA changes global leadership team; new VP for APAC
Members of the World Federation of Advertisers (WFA) have appointed new members to the global leadership team, naming Sameer Desai, Head of Consumer Healthcare, Asia,...
Why chasing after 100% viewability makes no sense for advertisers
If you’re a brand advertiser this make total sense, as viewability is a great proxy for quality inventory. However for a performance campaign, total viewability...
Immersv Launches Mobile Virtual Reality Ad Platform
This week, Immersv announced the public launch of its mobile Virtual Reality advertising platform. The platform, which has been in private beta since last December,...
Facebook adds video support to lead ads
After opening lead ads to all advertisers in October 2015, Facebook has now added new tools to the mobile signup process. Among the tools added...
Cookie Monster: Verizon Will Fork Over $1.35 Million to Pay ‘Supercookie’ Tracking Fine
“Verizon will pay a $1.35 million fine over its use of ‘supercookie’ technology that the government said followed phone customers on the Internet without their...
#SoWhoKnew: Just (Don’t) Do It… are Maria Sharapova’s sponsors too quick to ditch her?
Tennis superstar Sharapova has flunked a drugs test and been suspended from the sport. That’s astounding in itself but the alacrity with which key sponsors such as Nike,...
17 marketing campaigns with a positive message for women
Chloe McKenna wrote a fantastic post a few weeks back about social media campaigns that celebrate women, so I won’t cover any of those in...
Facebook adds video capabilities to its Atlas platform
Facebook has launched several new tools for Atlas which is a people-based measurement and ad serving platform that works across different publishers. It added a...
Beyond demographic data, a wealth of insights hides in travel intent
When marketers seek to understand and predict consumer behaviour, they often turn to demographic data, and with good reason. Understanding a consumer’s age, income, location,...
