Microsoft to Acquire LinkedIn for $26.2 Billion
In what could likely be on the of biggest social media stories of 2016, Microsoft on Monday announced plans to acquire LinkedIn in a deal...
Category: Mobile Marketing News
10 grin-inducing digital marketing stats we’ve seen this week
For more stats, as ever, we urge you (all together now), ‘check out Econsultancy’s Internet Statistics Compedium‘. US app downloads down 20% YoY May 2015...
Google AdWords Launches ‘Conversion Import for Salesforce’ to Better Track Campaigns
“For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be...
Is viewability valuable? Exponential takes a closer look
Courtesy technology advancements, viewability has not only become a popular discussion topic in the industry – it’s also now a (relatively) measurable currency. But is...
Frucor retains OMD as media AOR in Australia
Frucor Beverages has retained OMD as its media agency. The news comes following a six-month competitive pitch. Frucor Beverages is a foundation client from OMD’s...
#sowhoknew: Why have we fallen out of love with air travel?
Whatever happened to the glamour of being an international jet setter and when did flying become as banal as taking a bus? The golden...
Growth Market: Mobile Marketers Shifting Focus to Gaming for Good Reason
With the casino industry outlook appearing more optimistic now than in recent years, it’s no surprise that the global online gambling market is also expected...
Umang Bedi to join Facebook India as Managing Director
Facebook has appointed Umang Bedi as Managing Director, India, where he will lead in building and maintaining strategic relationships with top clients and regional agencies...
Havas Singapore secures media duties for Longchamp
Havas Media International Singapore has been appointed as the media agency of record for French luxury brand Longchamp following a competitive pitch. The agency was awarded...
WFA issues advice for combatting ad fraud
The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud. The advice is designed to...
WPP’s Always to acquire Malaysian brand activation firm ePromode
J Walter Thompson’s, Always Marketing Services, has agreed to acquire ePromode Sdn Bhd., one of Malaysia’s largest brand activation agencies. ePromode specialises in on-the-ground brand...
Gartner: 24 Percent More Spending on In-App Transactions Than on Upfront App Payments
According to an insightful new report from Gartner, mobile app users spend 24 percent more on in-app transactions than on upfront app payments. The findings...
The week in digital (in five minutes)
Mary Meeker’s trend report Mary’s annual report of internet trends, traditionally a go-to for second-hand soothsayers, is out. Here it is… Twitter is testing a...
Recovery in Asia to drive 3% growth in luxury ad spend
Expenditure on luxury advertising will rise by 3 per cent in 2016, up from 1.9 per cent in 2015, according to Zenith’s new Luxury Advertising...
Live for today, urge Jetstar, J Walter Thompson
Jetstar has unveiled its new campaign via J Walter Thompson Melbourne encouraging everyday Australians to fly more places, more often and ‘Live for Today’. An evolutionary...
Dentsu Aegis Network appoints Tony Chen to three strategic positions
Dentsu Aegis Network has appointed Tony Chen to three key strategic positions – CEO of iProspect China, CEO of Digital Performance Brands North Asia and...
