3 Hacks to Improve Your Customer Loyalty Program
The following is a guest contributed post from Danielle Brown, VP of Marketing at Points. For most modern businesses, customer loyalty isn’t just an added...
Category: Mobile Marketing News
Quandary of an ad tech company: The last click issue
The ad tech industry thrives on market players that deliver transparent, professional, and above all, valuable solutions for advertisers. So it’s disappointing to see the...
Kit Kat’s break with Twitter
Kit Kat has been inseparably related to refreshment ever since it propagated its tagline ‘Take a Kit Kat break’ and the legacy continues. The ways...
Adobe’s hilarious stock photo campaign: Why it works
(Try to ignore the sadness in her eyes) Teaming up with Swedish agency, Abby Priest, the software giants have just released their own line of...
How SEA SMBs can win with conversational commerce
Mobile has changed the way small business owners do business in Southeast Asia. It has evolved the way they market products to customers, the way...
Dentsu Aegis Network acquires Perfect Relations Group in India
Dentsu Aegis Network has acquired Perfect Relations Group, a public relation (PR) firm in India, to become a member of Dentsu Aegis Network India, retaining...
Pandora Changes Its Tune: Music Platform Makes Some Major Changes
Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting...
Technology, creatives & the new cool
I’ll be very frank with you – I’m not very good with words. I have always hated books with too many letters. And when writing...
Power to the shopper
If it’s harder than catching an Uber, then your service or product has room for improvement. Consumers are demanding seamless and personalised shopping experience through...
Social Media Paid Advertising
Need help with your social media advertising? We’re a long way away from the heady days when social media was ‘free’ (well, if significant resource...
What’s Helping Marketers Make Faster Moves? Algorithms that Pinpoint Attribution Data
Attribution is not just a buzzword. Dissecting the data quickly to discern what marketing strategies and mediums are hitting pay dirt is the new golden...
10 devastating digital marketing stats we’ve seen this week
Remember, Econsultancy subscribers can get more from the Internet Statistics Compendium. TV still paramount Americans spend more time watching television than all other media combined,...
IBC 2016: Adobe Demos New VR, Character Animation, 3D Innovations
The media industry is buzzing about news that Adobe is launching a series of innovations for Adobe Creative Cloud and Adobe Marketing Cloud. Adobe made...
Snapchat Set to Generate $1 Billion in Revenue Yearly By 2017
According to freshly published industry projections, Snapchat is poised to rocket to new ad revenue heights. “Snapchat’s messages may disappear, but the company’s advertising dollars...
Tech ups the customer engagement game for High Street retailers
I read somewhere the other day that customers are still staying off High Street because they are taking the online route instead – to research...
Are online advertisers wising up about content quality?
As Gizmodo’s Bryan Menegus explained, the Advertiser-Friendly Content Guidelines, which describe “content that is considered inappropriate for advertising,” have been in place for some time. But a...
