MP & Silva appoints Jochen Lösch as CEO
MP & Silva has appointed Jochen Lösch as CEO. Mr Lösch has almost 20 years’ experience in leading executive positions in the international sports industry. A qualified...
Category: Mobile Marketing News
The curious case of modern marketing
Modern marketing is a curious one. Fueled in part by technological advancements, innovations today allow marketers to extend and optimise their reach and budgets. The...
Feld Entertainment names Vizeum as media AOR for Disney on Ice
Vizeum, part of Dentsu Aegis Network, has been appointed as the media agency on record (AOR) by Feld Entertainment Disney On Ice. Vizeum successfully clinched...
#sowhoknew: Will your digital past come back to haunt you?
At the US Presidential debate last Sunday ‘regular guy’ Ken Bone became an overnight sensation. With his natty red cable knit sweater and earnest demeanour...
OMD Australia elevates Aimee Buchanan to CEO role
OMD has promoted Aimee Buchanan to Chief Executive Officer, OMD Australia. The announcement follows the promotion of Peter Horgan to CEO of Omnicom Media Group, Australia...
Keeping Pace with Political News: Many Say Multiple Devices Important, But TV is Still Dominant
For many, keeping up with political news in 2016 is like a second full time job. Between the Clinton Wikileaks releases and the daily barrage...
mParticle Raises Millions to Advance Multi-Screen Customer Data Platform
Ahead of the weekend, MMW learned that mParticle — a multi-screen customer data platform — has closed a Series B funding round of $17.5M led...
Why publishers should explore newer monetisation models besides ads
In the digital monetisation landscape, experimentation and innovation are the latest buzzwords. By implementing native advertising, contextual ads, innovative paywall models, and affiliate programmes, media...
Wunderman Shanghai picked as AOR for Campanile Hotels in China
Wunderman Shanghai has been appointed as the integrated communications agency of record for Campanile Hotels. The agency will handle strategy, creative, social media and digital...
Getting the best out of B2B technology content marketing
From GE’s Txchnologist, Adobe’s 99U, Intel’s IQ, Unbounce’s Page Fights with their focus on video content, to Australia’s MYOB End of Financial Year hub, leading...
Hahn SuperDry tells Australians to ‘Never Settle’
Hahn SuperDry has unveiled its latest campaign, ‘Never Settle’ via Ogilvy Sydney, which urges consumers to get out of their comfort zone as that might...
Four implications of Snapchat’s update to its Stories page
Users that have updated the app recently will find that: The Discover channels have been demoted to the bottom of the feed. Snaps no longer...
Top 5 Conversation Volume States for Each Vice Presidential Candidate
The following is a guest contributed post from Amit Avner, Founder and CEO of Taykey. This past Tuesday marked the first and last Vice Presidential...
What would a Twitter acquisition mean for marketers?
If a deal does finally materialize, Twitter’s future could be very different than the one it currently faces as an independent entity. Here are some...
Building confidence in your craft
The advertising agency sector is facing a talent crisis. A joint report by LinkedIn and 4A’s showed that when compared against competitive industries, the rate...
IPG Mediabrands launches health agency Healix
IPG Mediabrands, the global media arm of Interpublic Group has launched Healix, a new global division focused on Life Science and Healthcare brands. As part of...
